Cindy Lombart
Cindy Lombart
Professeur de Marketing
Adresse e-mail validée de audencia.com
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Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
D Louis, C Lombart
Journal of Product & Brand Management, 2010
4842010
A study of the impact of Corporate Social Responsibility and price image on retailer personality and consumers' reactions (satisfaction, trust and loyalty to the retailer)
C Lombart, D Louis
Journal of Retailing and Consumer services 21 (4), 630-642, 2014
1402014
Consumer satisfaction and loyalty: Two main consequences of retailer personality
C Lombart, D Louis
Journal of Retailing and Consumer Services 19 (6), 644-652, 2012
892012
Le butinage: proposition d'une échelle de mesure
C Lombart
Recherche et Applications en Marketing (French Edition) 19 (2), 1-30, 2004
622004
A la recherche du consommateur: nouvelles techniques pour mieux comprendre le client
D Dion, C Pinson, M Herbert, O Trendel, A Rodhain, N Ozcaglar-Toulouse, ...
Dunod, 2008
472008
Influences of the perceived value on actual repurchasing behavior: Empirical exploration in a retailing context
R Mencarelli, C Lombart
Journal of Retailing and Consumer Services 38, 12-21, 2017
452017
Sources of retailer personality: Private brand perceptions
C Lombart, D Louis
Journal of retailing and consumer services 28, 117-125, 2016
382016
A study on the use of an immersive virtual reality store to investigate consumer perceptions and purchase behavior toward non-standard fruits and vegetables
A Verhulst, JM Normand, C Lombart, G Moreau
2017 IEEE Virtual Reality (VR), 55-63, 2017
302017
Price image consequences
C Lombart, D Louis, B Labbé-Pinlon
Journal of Retailing and Consumer Services 28, 107-116, 2016
292016
Regional product assortment and merchandising in grocery stores: Strategies and target customer segments
C Lombart, B Labbé-Pinlon, M Filser, B Anteblian, D Louis
Journal of Retailing and Consumer Services 42, 117-132, 2018
252018
Conséquences non transactionnelles du comportement de butinage: modèle théorique et test empirique
C Lombart, B Labbé-Pinlon
Recherche et Applications en Marketing (French Edition) 20 (1), 21-42, 2005
242005
Consumer perceptions and purchase behavior toward imperfect fruits and vegetables in an immersive virtual reality grocery store
C Lombart, E Millan, JM Normand, A Verhulst, B Labbé-Pinlon, G Moreau
Journal of Retailing and Consumer Services 48, 28-40, 2019
232019
New conceptual and operational approach to the link between individual and region: regional belonging
F Charton-Vachet, C Lombart
Recherche et Applications en Marketing (English Edition) 30 (1), 50-75, 2015
192015
Image and personality: two complementary tools to position and differentiate retailers
D Louis, C Lombart
International Management Review 7 (1), 66-73, 2011
172011
Browsing behaviour in retail stores: an opportunity for retailers?
C Lombart
European Retail Digest, 58-64, 2004
162004
Retailers’ communication on ugly fruits and vegetables: What are consumers’ perceptions?
D Louis, C Lombart
Journal of Retailing and Consumer Services 41, 256-271, 2018
152018
Nouvelle approche conceptuelle et opérationnelle du lien entre un individu et sa région: l’appartenance régionale
F Charton-Vachet, C Lombart
Recherche et Applications en Marketing (French Edition) 30 (1), 52-80, 2015
152015
Impact de la personnalité de la marque sur la satisfaction et la fidélité du consommateur
D Louis, C Lombart
Management Avenir, 31-49, 2010
142010
Conséquences à court et plus long terme du comportement de butinage: une application au sein de l'espace loisirs d'un hypermarché
C Lombart, B Labbé-Pinlon
Recherche et Applications en Marketing (French Edition) 22 (4), 5-22, 2007
142007
Fréquentations de magasins et non-achat: une étude exploratoire du concept de butinage
C Lombart
Journée de Recherche en Marketing de Bourgogne, 28-55, 2001
142001
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