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Géraldine Michel
Géraldine Michel
Marketing Professor
Adresse e-mail validée de univ-paris1.fr
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Année
Nonprofit brand image and typicality influences on charitable giving
G Michel, S Rieunier
Journal of business research 65 (5), 701-707, 2012
2722012
Au coeur de la marque-4e éd.: Les clés du management des marques
G Michel
Dunod, 2022
162*2022
Brand personification through the use of spokespeople: An exploratory study of ordinary employees, CEOs, and celebrities featured in advertising
N Fleck, G Michel, V Zeitoun
Psychology & marketing 31 (1), 84-92, 2014
1462014
Co-branding: clarification du concept
JJ Cegarra, G Michel
Recherche et Applications en Marketing (French Edition) 16 (4), 57-69, 2001
1382001
L'évolution des marques: approche par la théorie du noyau central
G Michel
Recherche et Applications en Marketing (French Edition) 14 (4), 32-53, 1999
1251999
Retail brand equity: A model based on its dimensions and effects
I Gil-Saura, ME Ruiz-Molina, G Michel, A Corraliza-Zapata
The International Review of Retail, Distribution and Consumer Research 23 (2 …, 2013
1122013
Why negative brand extension evaluations do not always negatively affect the brand: The role of central and peripheral brand associations
G Michel, N Donthu
Journal of Business Research 67 (12), 2611-2619, 2014
922014
From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”
G Michel
Journal of Business Research 70, 453-455, 2017
792017
How special rewards in loyalty programs enrich consumer–brand relationships: The role of self‐expansion
T Gorlier, G Michel
Psychology & Marketing 37 (4), 588-603, 2020
652020
La stratégie d'extension de marque: facteur d'évolution de la marque
G Michel
FeniXX, 2000
642000
When do advertising parodies hurt?: The power of humor and credibility in viral spoof advertisements
O Sabri, G Michel
Journal of Advertising Research 54 (2), 233-247, 2014
542014
The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception
M Merk, G Michel
Journal of Business Research 102, 339-352, 2019
522019
Salesperson–brand relationship: main dimensions and impact within the context of private brand retailing
G Michel, M Merk, S Eroglu
Journal of Personal Selling & Sales Management 35 (4), 314-333, 2015
452015
Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands
G Michel, CJ Torelli, N Fleck, B Hubert
Journal of Business Research 142, 301-316, 2022
402022
How brand gives employees meaning: Towards an extended view of brand equity
F Berger-Remy, G Michel
Recherche et Applications en Marketing (English Edition) 30 (2), 30-54, 2015
362015
La stratégie de contacts multicanal: opportunités, risques et facteurs clés de succès
JP Helfer, G Michel
Décisions marketing, 33-41, 2006
352006
The dark side of place attachment: Why do customers avoid their treasured stores?
S Eroglu, G Michel
Journal of Business Research 85, 258-270, 2018
342018
Vertical product line extension strategies: an evaluation of brand halo effect according to range level
E Tafani, G Michel, E Rosa
Recherche et Applications En Marketing (English Edition) 24 (2), 73-88, 2009
312009
Establishing brand essence across borders
G Michel, T Ambler
Journal of Brand Management 6 (5), 333-345, 1999
311999
Mieux comprendre les comportements alimentaires grâce au concept de perception du risque nutritionnel
ME Laporte, G Michel, S Rieunier
Recherche et Applications en Marketing (French Edition) 30 (1), 81-117, 2015
30*2015
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