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Julian Vieceli
Julian Vieceli
Senior lecturer in Marketing, Swinburne University of Technology
Adresse e-mail validée de swin.edu.au
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Année
An empirical model of attendance factors at major sporting events
J Hall, B O’Mahony, J Vieceli
International journal of hospitality management 29 (2), 328-334, 2010
1692010
Brand salience for fast-moving consumer goods: An empirically based model
J Vieceli, RN Shaw
Journal of marketing management 26 (13-14), 1218-1238, 2010
592010
Using strategic philanthropy to improve heritage tourist sites on the Gallipoli Peninsula, Turkey: Community perceptions of changing quality of life and of the sponsoring …
M Polonsky, J Hall, J Vieceli, L Atay, A Akdemir, M Marangoz
Journal of Sustainable Tourism 21 (3), 376-395, 2013
292013
Foundations of consumption and production in the sharing economy
WK Tham, WM Lim, J Vieceli
Electronic Commerce Research 23 (4), 2979-3002, 2023
222023
A model of predictors of attendance at major sporting events
JL Hall, GB O'Mahony, J Vieceli
ANZMAC, 2009
192009
The measurement of the number, uniqueness and valence of brand associations across three product categories
JM Vieceli
Journal of Customer Behaviour 10 (3), 245-269, 2011
162011
An analysis of the antecedents of satisfaction for superannuation fund members
H McDonald, J Vieceli, P Darbyshire
Journal of Financial Services Marketing 8, 11-21, 2003
102003
Increasing loyalty in the arts by bundling consumer benefits
E Hall, W Binney, J Vieceli
Arts and the Market 6 (2), 141-165, 2016
92016
Conceptualising brand salience using memory theory
J Vieceli, F Alpert
Australasian journal of market research 11 (2), 32-38, 2003
52003
Extreme work in extraordinary times: the impact of COVID-stress on the resilience and burnout of frontline paramedic workers–the importance of perceived organisational support
TL Tham, K Alfes, P Holland, L Thynne, J Vieceli
The International Journal of Human Resource Management, 1-24, 2023
42023
Branding the individual
H McDonald, J Vieceli
Deakin University, 2005
42005
The inhibiting effect of brand salience on recall
J Vieceli, B Sharp
Australian & Newzealand Marketing Academy Conference, Auckland, Newzealand, 2001
42001
Marketing management
J Vieceli, M Valos
Atlantic Publishers & Distri, 2008
32008
Redefining brand salience using memory theory and implications for measurement
J Vieceli, F Alpert
Conference Proceedings, ANZMAC Deakin University, 2002
32002
Using smart technology to enhance the employee well‐being of paramedics
L Thynne, P Holland, J Vieceli, TL Tham
Asia Pacific Journal of Human Resources 61 (4), 933-951, 2023
22023
Findings from the survey on workplace climate and Well-being of Victorian Ambulance Workers (vol. 1)
P Holland, J Viecelli, L Thynne, T Leng Tham
22020
Did Workchoices deliver? Evidence from survey data
K Saville, B Hearn-Mackinnon, J Vieceli
Labour & Industry: a journal of the social and economic relations of work 20 …, 2009
22009
Salience effects on recall
J Vieceli, B Sharp
Deakin University, 2002
22002
Managing the sporting events environment: An empirical model of attendance motivations
J Hall, B O'Mahony, J Vieceli
Deakin University, 2010
12010
Brand salience and purchasing for consumer banking services: an empirically-based model
J Vieceli, R Shaw
Deakin University, 2008
12008
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