| Psychological antecedents of mobile consumer behaviour and implications for customer journeys in tourism T Wozniak, D Schaffner, K Stanoevska-Slabeva, V Lenz-Kesekamp Information Technology & Tourism 18, 85-112, 2018 | 38 | 2018 |
| Platforms and the Sharing Economy: An Analysis K Stanoevska-Slabeva, V Lenz-Kesekamp, V Suter Report From the EU H2020 Research Project Ps2Share: Participation, Privacy …, 2017 | 23 | 2017 |
| Platforms and the sharing economy: An analysis EU H2020 Research Project Ps2Share: Participation, privacy, and power in the sharing economy, 2017 K Stanoevska-Slabeva, V Lenz-Kesekamp, V Suter Privacy, and Power in the Sharing Economy, 2017 | 16 | 2017 |
| Psychological antecedents of smartphone users’ behaviour along the mobile customer journey T Wozniak, D Schaffner, K Stanoevska-Slabeva, V Lenz-Kesekamp Information and Communication Technologies in Tourism 2017: Proceedings of …, 2017 | 12 | 2017 |
| Alexa Skills: Welche Chancen und Risiken sind damit verbunden? V Lenz-Kesekamp, T Weber Wirtschaftsinformatik & Management 10 (6), 18-25, 2018 | 8 | 2018 |
| Assimilation of mobile marketing in companies K Stanoevska-Slabeva, V Lenz-Kesekamp, T Wozniak, D Schaffner Proceedings of the 50th Hawaii International Conference on Systems Sciences, 2017 | 2 | 2017 |
| Assimilation of Mobile Marketing in Organisations K Stanoevska-Slabeva, V Lenz-Kesekamp, T Wozniak, D Schaffner | 1 | 2017 |
| Projektvorhaben: Nudging als Instrument zur Erhöhung von BNE-Kompetenzen bei Fernstudierenden im Rahmen des Projektvorhabens Versand Digital V Lenz-Kesekamp, L Arslan Lernziele und Kompetenzen im Bereich Nachhaltigkeit, 331-344, 2024 | | 2024 |
| Rollen und Potenziale von B2C-Influencer: innen im Metaverse–Eine Fallstudie zu Chancen und Herausforderungen am Beispiel des Einzelhandels V Lenz-Kesekamp, T Kesting Holistische Social-Media-Strategien: Innovative Unternehmenspraxis: Insights …, 2023 | | 2023 |
| Persuasives Mobile Marketing: am Beispiel von Push Notifications der Branded Apps des Schweizer Detailhandels VK Lenz-Kesekamp, FPDK Stanoevska, HPDMJ Eppler Universität St. Gallen, 2021 | | 2021 |
| Inhaltsanalyse von persuasiver Kommunikation in Push Notifications von Schweizer Branded Apps VK Lenz-Kesekamp | | 2019 |
| The Persuasive Power of Facebook Push Notifications K Stanoevska-Slabeva, V Lenz-Kesekamp, BI Mierzejewska, S Mueller, ... Academy of Management Proceedings 2018 (1), 18563, 2018 | | 2018 |
| Segmentation of Smartphone Users Based on Psychological Factors K Stanoevska-Slabeva, VK Lenz-Kesekamp, T Wozniak, D Schaffner | | 2018 |
| Conversational Interfaces K Stanoevska-Slabeva, VK Lenz-Kesekamp Institute for Media and Communications Management, 2018 | | 2018 |
| Mobile Consumer Segments' Perception and Usage of Location-based In-Store Mobile Shopper Marketing K Stanoevska-Slabeva, T Wozniak, VK Lenz-Kesekamp, D Schaffner AMA Educators Proceedings, 2017 | | 2017 |
| Mobile Marketing-Wo stehen Schweizer Unternehmen und Konsumenten K Stanoevska-Slabeva, VK Lenz-Kesekamp, T Wozniak, D Schaffner, ... | | 2017 |
