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Ahmed TIMOUMI
Ahmed TIMOUMI
Assistant Professor of Marketing, Indian School of Business
Adresse e-mail validée de isb.edu - Page d'accueil
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Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research
A Timoumi, M Gangwar, MK Mantrala
Journal of Retailing 98 (1), 133-151, 2022
862022
Is your retailer a friend or foe: When should the manufacturer allow its retailer to refurbish?
A Timoumi, N Singh, S Kumar
Production and Operations Management 30 (9), 2814-2839, 2021
312021
Wardrobing: Is it Really All That Bad?
A Timoumi, AT Coughlan
mimeo, 2014
42014
Should the fox guard the henhouse? Category captainship arrangement as a strategic information transmission mechanism
A Timoumi, S Esseghaier, L Koçkesen
Production and Operations Management, 2023
2023
Special Issue on Data-Based Retailing (Forthcomming March 2022)
A Timoumi, M Gangwar, MK Mantrala
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