Mohammad Khasawneh
Mohammad Khasawneh
Associate Professor of E-marketing and Social Media Princess Sumaya University for Technology
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A comprehensive model of factors influencing consumer attitude towards and acceptance of SMS advertising: an empirical investigation in Jordan
M Al Khasawneh, A Shuhaiber
International Journal of Sales & Marketing Management Research and …, 2013
A mobile banking adoption model in the Jordanian market: an integration of TAM with perceived risks and perceived benefits
MHA Khasawneh
The Journal of Internet Banking and Commerce 20 (3), 2015
An Empirical Examination of Consumer Adoption of Mobile Banking (M-Banking) in Jordan
MHA Khasawneh
Journal of Internet Commerce 14 (3), 341-362, 2015
The Factors Influencing Consumers’ Satisfaction and Continuity to Deal with E-Banking Services in Jordan
MJ Alsamydai, RO Yousif, MH Al Khasawneh
Global Journal of Management And Business Research 12 (14), 2012
Antecedents and consequences of E-Jordanian consumer behavior regarding Facebook advertising
MJ Alsamydai, MH Khasawneh
International Journal of Business Management Research 3 (4), 41-59, 2013
The impact of Facebook on Jordanian consumers’ decision process in the hotel selection
M Abuhashesh, M Al-Khasawneh, R Al-Dmour, R Masa’Deh
IBIMA Business Review 1, 16, 2019
Empirical validation of the decomposed theory of planned behaviour model within the mobile banking adoption context
MHA Khasawneh, R Irshaidat
International Journal of Electronic Marketing and Retailing 8 (1), 58-76, 2017
Basic criteria for the success of the electoral candidates and their influence on voters' selection decision
MJ Alsamydai, MH Al Khasawneh
Advances in Management and Applied Economics 3 (3), 105, 2013
Factors affecting the adoption of E-Marketing by decision makers in SMEs: Evidence from Jordan
MK Alrousan, AS Al-Adwan, A Al-Madadha, MH Al Khasawneh
Research Anthology on Small Business Strategies for Success and Survival …, 2021
The attitude of Jordanian customers towards virtual stores
M Abuhashesh, SJ Mohammad, MA Khasawneh
International Journal of Islamic Marketing and Branding 4 (1), 59-75, 2019
Critical success factors for e-learning satisfaction, Jordanian Universities’ experience
M Khasawneh, AB Yaseen
Journal of Business & Management (COES&RJ-JBM) 5 (1), 56-69, 2017
A quantitative examination of the factors that influence users' perceptions of trust towards using mobile banking services
MHA Khasawneh, O Hujran, T Abdrabbo
International Journal of Internet Marketing and Advertising 12 (2), 181-207, 2018
Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising: empirical evidence using SEM-PLS.
MH Al Khasawneh, A Shuhaiber
Int. J. Bus. Inf. Syst. 27 (3), 298-330, 2018
Customers online engagement with social media influencers’ content related to COVID 19
MA Khasawneh, M Abuhashesh, A Ahmad, R Masa’deh, MT Alshurideh
The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 385-404, 2021
A development and empirical validation of the consumer response towards sponsored search advertising (SSA) model
MH Al Khasawneh
Global Journal of Management and Business Research 12 (18), 2012
Investigating the impact of social media use on student’s perception of academic performance in higher education: evidence from Jordan
AS Al-Adwan, NA Albelbisi, SH Aladwan, O Horani, A Al-Madadha, ...
Journal of Information Technology Education: Research 19, 953-975, 2020
An exploration of consumer response towards sponsored search advertising (SSA) from a consumer behaviour perspective
Griffith University, 2009
Determinants of e-word of mouth on social media during COVID-19 outbreaks: An empirical study
MA Khasawneh, M Abuhashesh, A Ahmad, MT Alshurideh, R Masa’deh
The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 347-366, 2021
The psychological motivations of online conspicuous consumption: a qualitative study
J Qattan, M Al Khasawneh
International Journal of E-Business Research (IJEBR) 16 (2), 1-16, 2020
Analysis of the effects of ease of use, enjoyment, perceived risk on perceived value and subsequent satisfaction created in the context of C2C online exchanges
MHA Khasawneh, N Haddad
International Journal of Electronic Marketing and Retailing 11 (3), 217-238, 2020
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