Sumitro Banerjee
Sumitro Banerjee
Associate Professor of Marketing at Grenoble Ecole de Management
Verified email at - Homepage
TitleCited byYear
Product development capability and marketing strategy for new durable products
S Banerjee, DA Soberman
International Journal of Research in Marketing 30 (3), 276-291, 2013
Corporate social responsibility and product quality: Complements or substitutes?
S Banerjee, L Wathieu
International Journal of Research in Marketing 34 (3), 734-745, 2017
Salesforce Incentives and Remanufacturing
J Kovach, A Atasu, S Banerjee
Production and Operations Management 27 (3), 516-530, 2018
How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products
S Banerjee, M Sarvary
Quantitative Marketing and Economics 7 (4), 445-481, 2009
Results of the validation study undertaken for Integration and Young & Rubicam
A Chattopadhyay, S Banerjee
Fontainebleau, 2001
Strategies for Introduction of Sequential Generations of New Products: Optimal Timing of Introduction and Sequential R&D
S Banerjee
INSEAD, France, 2004
Targeting and Salesforce Compensation: When Sales Spill Over To Unprofitable Customers
S Banerjee, AP Thevaranjan
Quantitative Marketing and Economics 17 (1), 81-104, 2019
Global Marketing Proceedings of the Marketing Science Institute
SB Joep W.C. Arts, Jeroen L.G. Binken
MSI Conference on Global Conference, 2003
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