| Using social media to create engagement: A social marketing review S Shawky, K Kubacki, T Dietrich, S Weaven Journal of Social Marketing 9 (2), 204-224, 2019 | 156 | 2019 |
| A dynamic framework for managing customer engagement on social media S Shawky, K Kubacki, T Dietrich, S Weaven Journal of Business Research 121, 567-577, 2020 | 145 | 2020 |
| The multi-actor perspective of engagement on social media S Shawky, K Kubacki, T Dietrich, S Weaven International Journal of Market Research 64 (1), 19-37, 2022 | 15 | 2022 |
| Artificial intelligence (AI)-driven services: communication support, assistance for decision-making, and enhanced customer experience service M Nguyen, Y Chen, TH Nguyen, SS Habashi, S Quach, P Thaichon Artificial Intelligence for Marketing Management, 76-95, 2022 | 5 | 2022 |
| Is social media a panacea for social marketing communication? A scoping review S Shawky, K Kubacki, T Dietrich, S Weaven Health Marketing Quarterly 39 (3), 297-313, 2022 | 5 | 2022 |
| Measuring cost-effectiveness and identifying key barriers and enablers of lasting behavioural change in the cane industry S Rundle-Thiele, J Smart, C Roemer, P David, R Anibali, S Shawky Report to the National Environmental Science Program. Cairns, 2021 | 1 | 2021 |
| What enables and prevents sugarcane growing practice change? A review of publicly available sources for practice change projects S Shawky, S Rundle-Thiele, P David Australasian Journal of Environmental Management 30 (3-4), 327-347, 2023 | | 2023 |
| Ethical and Sustainability Issues of Artificial Intelligence (AI) in the Luxury Industry LEC Ferm, S Shawky, P Thaichon, S Quach Luxury Marketing, Sustainability and Technology, 37-52, 2023 | | 2023 |
| Ethical Issues of Artificial Intelligence (AI): Strategic Solutions S Shawky, P Thaichon, S Quach, LEC Ferm Philosophy of Artificial Intelligence and Its Place in Society, 283-300, 2023 | | 2023 |
| The Use of Digital Media and Innovative Ways to Change Social Norms to Address Sexual Harassment in Egypt S Shawky, M Nguyen The Palgrave Encyclopedia of Social Marketing, 1-8, 2022 | | 2022 |
| News Framing of Peter Greste's Imprisonment in Egypt: A Comparative Content Analysis of Australian and Egyptian Media Coverage of Al Jazeera Correspondent Greste's" Marriott … SW Shawky American University in Cairo, 2016 | | 2016 |
| News framing of Peter Greste's imprisonment in Egypt SW Shawky | | 2016 |
