| Managing the tensions at the intersection of the triple bottom line: A paradox theory approach to sustainability management LK Ozanne, M Phipps, T Weaver, M Carrington, M Luchs, J Catlin, ... Journal of Public Policy & Marketing 35 (2), 249-261, 2016 | 165 | 2016 |
| Style consumption: Its drivers and role in sustainable apparel consumption E Cho, S Gupta, YK Kim International journal of consumer studies 39 (6), 661-669, 2015 | 161 | 2015 |
| The role of style versus fashion orientation on sustainable apparel consumption S Gupta, W Gwozdz, JW Gentry Journal of Macromarketing 39 (2), 188-207, 2019 | 115 | 2019 |
| Should I Buy, Hoard, or Hide? – Consumers’ Responses to Perceived Scarcity S Gupta, JW Gentry International Review of Retail, Distribution and Consumer Research 29 (2 …, 2019 | 112 | 2019 |
| The psychological effects of perceived scarcity on consumers’ buying behavior S Gupta | 69 | 2013 |
| The behavioral responses to perceived scarcity–the case of fast fashion S Gupta, JW Gentry The International Review of Retail, Distribution and Consumer Research 26 (3 …, 2016 | 54 | 2016 |
| Construction of gender roles in perceived scarce environments–Maintaining masculinity when shopping for fast fashion apparel S Gupta, JW Gentry Journal of Consumer Behaviour 15 (3), 251-260, 2016 | 50 | 2016 |
| Tell Me Your Story and I Will Tell You Who You Are: Persona Perspective in Sustainable Consumption N Onel, A Mukherjee, NB Kreidler, EM Díaz, P Furchheim, S Gupta, ... Psychology & Marketing 35 (10), 2018 | 43 | 2018 |
| Evaluating fast fashion: Examining its micro and the macro perspective S Gupta, JW Gentry Eco-friendly and Fair, 15-23, 2018 | 40 | 2018 |
| Human crowding and store messiness: Drivers of retail shopper confusion and behavioral intentions M Coskun, S Gupta, S Burnaz Journal of Consumer Behaviour 18 (4), 313-331, 2019 | 36 | 2019 |
| The influence of human crowding and store messiness on consumer purchase intention–the role of contamination and scarcity perceptions S Gupta, M Coskun Journal of Retailing and Consumer Services 61, 102511, 2021 | 30 | 2021 |
| Store disorderliness effect: shoppers' competitive behaviours in a fast-fashion retail store M Coskun, S Gupta, S Burnaz International Journal of Retail & Distribution Management 48 (7), 763-779, 2020 | 26 | 2020 |
| The relationship between fashion and style orientation and well-being W Gwozdz, KS Nielsen, S Gupta, J Gentry Mistra Future Fashion, 2017 | 13 | 2017 |
| Teaching fashion studies HM Kent Bloomsbury Publishing, 2018 | 9 | 2018 |
| The psychological effects of perceived scarcity in a retail setting and its impact on consumer buyer behavior S Gupta Robert Mittelstaedt Doctoral Symposium Proceedings, 1, 2012 | 8 | 2012 |
| US consumers’ perceptions of garments inspired by Indonesian culture S Gupta, NJ Miller Journal of Global Fashion Marketing 1 (2), 80-88, 2010 | 6 | 2010 |
| The need for sustainable fashion and investigation as to its feasibility JW Gentry, S Gupta JOURNAL OF MACROMARKETING 33 (4), 401-401, 2013 | 4 | 2013 |
| To wear or not to wear? The influence of regulatory focus and individual cultural orientation on face mask wearing Y Wen, S Gupta, M Coskun Journal of Consumer Affairs 57 (3), 1324-1351, 2023 | | 2023 |
| Exploring the psychological characteristics of style and fashion clothing orientations W Nielsen, K.S., Joanes, T., Webb, D., Gupta, S. and Gwozdz Journal of Consumer Marketing, 2023 | | 2023 |
James W. GentryProfessor of Marketing, University of NebraskaVerified email at unl.edu
