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Khandoker Mahmudur Rahman, PhD
Khandoker Mahmudur Rahman, PhD
Professor, School of Business & Economics, United International University
Verified email at bus.uiu.ac.bd - Homepage
Title
Cited by
Cited by
Year
Technological advancements and opportunities in Neuromarketing: a systematic review
FS Rawnaque, KM Rahman, SF Anwar, R Vaidyanathan, T Chau, ...
Brain Informatics 7, 1-19, 2020
1202020
Exploring Price Sensitivity of a Green Brand: A Consumers’ Perspective
KM Rahman, M Haque
World Review of Business Research 1 (2), 84-97, 2011
402011
Exploring organic food purchase intention in Bangladesh: An evaluation by using the theory of planned behavior
KM Rahman, NAM Noor
International Business Management 10 (18), 4292-4300, 2016
302016
An intelligent neuromarketing system for predicting consumers’ future choice from electroencephalography signals
FR Mashrur, KM Rahman, MTI Miya, R Vaidyanathan, SF Anwar, F Sarker, ...
Physiology & Behavior 253, 113847, 2022
272022
Strategic Planning and Marketing Models
KM Rahman
Strategic Marketing Management in Asia, 59-110, 2016
222016
BCI-Based Consumers' Choice Prediction From EEG Signals: An Intelligent Neuromarketing Framework
FR Mashrur, KM Rahman, MTI Miya, R Vaidyanathan, SF Anwar, F Sarker, ...
Frontiers in human neuroscience 16, 861270, 2022
212022
Evaluating Gaps in Consumer Behavior Research on Organic Foods: A Critical Literature Review under Bangladesh Context
KM Rahman, NAM Noor
Journal of Marketing and Consumer Behaviour in Emerging Markets 1 (3), 45-50, 2016
172016
In search of a model explaining organic food purchase behavior: The overlooked story of Montano and Kasprzyk’s integrated behavior model
KM Rahman, NAM Noor
British Food Journal 118 (12), 2911-2930, 2016
162016
MarketBrain: An EEG based intelligent consumer preference prediction system
FR Mashrur, MTI Miya, FS Rawnaque, KM Rahman, R Vaidyanathan, ...
2021 43rd Annual International Conference of the IEEE Engineering in …, 2021
102021
Toward a Theoretical Framework of Relationship Marketing in the Business Context
K Ahmmed, S Islam, NAM Noor, KM Rahman, F Ahmed
Trziste= Market 31 (2), 209-226, 2019
82019
Urban pollution in Dhaka City: A tri-partite qualitative model for alleviation and prevention
R Rummana, KM Rahman, S Aziz, B Nishat
Proceedings: International Conference on Sustainable Urban Environmental …, 2008
82008
Marketing practices in developing economy: cases from South Asia
K Hasan, P Kotler
PHI Learning Pvt. Ltd., 2009
5*2009
BCI-based Consumers’ Preference Prediction using Single Channel Commercial EEG Device
F Ishtiaque, FR Mashrur, MTI Miya, KM Rahman, R Vaidyanathan, ...
2022 25th International Conference on Computer and Information Technology …, 2022
32022
An Overview of Neuromarketing Research in Developing Countries: Prospects and Challenges
A Biswas, FR Mashrur, KM Rahman, MTI Miya, F Sarker, KA Mamun
Proceedings of the 2nd International Conference on Computing Advancements …, 2022
32022
Packaging
KM Rahman
Strategic Marketing Management in Asia, 261-293, 2016
32016
Intelligent neuromarketing framework for consumers' preference prediction from electroencephalography signals and eye tracking
FR Mashrur, KM Rahman, MTI Miya, R Vaidyanathan, SF Anwar, F Sarker, ...
Journal of Consumer Behaviour, 2023
22023
AI-based Consumers' Preference Prediction Using a Research-grade BCI and a Commercial-grade BCI for Neuromarketing: A Systematic Comparison
F Ishtiaque, FR Mashrur, MTI Miya, KM Rahman, R Vaidyanathan, ...
2023 International Conference on Electrical, Computer and Communication …, 2023
22023
An EEG-based Intelligent Neuromarketing System for Predicting Consumers’ Choice
FR Mashrur, KM Rahman, MTI Miya, R Vaidyanathan, SF Anwar, F Sarker, ...
The Fourth Industrial Revolution and Beyond: Select Proceedings of IC4IR+, 31-43, 2023
2023
Teorijski okvir marketinga odnosa i suradnje na poslovnom tržištu
K Ahmmed, S Islam, KM Rahman, F Ahmed
Market-Tržište 31 (2), 209-226, 2019
2019
In search of a model explaining organic food purchase behavior
K Mahmudur Rahman, NA Mohd Noor
British Food Journal 118 (12), 2911-2930, 2016
2016
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Articles 1–20