| Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework DK Maduku, M Mpinganjira, H Duh International Journal of Information Management 36 (5), 711-723, 2016 | 435 | 2016 |
| Justification of generational cohort segmentation in South Africa H Duh, M Struwig International Journal of Emerging Markets 10 (1), 89-101, 2015 | 99 | 2015 |
| Childhood family experiences and young Generation Y money attitudes and materialism HI Duh Personality and individual differences 95, 134-139, 2016 | 73 | 2016 |
| Antecedents and consequences of materialism: an integrated theoretical framework HI Duh Journal of Economics and Behavioral Studies 7 (1 (J)), 20-35, 2015 | 58 | 2015 |
| Examination of young adults’ materialism in France and South Africa using two life-course theoretical perspectives HI Duh, S Benmoyal-Bouzaglo, GP Moschis, L Smaoui Journal of Family and Economic Issues 36, 251-262, 2015 | 32 | 2015 |
| Millennials’ socio-psychology and blood donation intention developed from social media communications: A survey of university students HI Duh, N Dabula Telematics and Informatics 58, 101534, 2021 | 30 | 2021 |
| Marketing and socio-psychological factors influencing organic food purchase and post-purchase outcomes DX Chauke, HI Duh Journal of Food Products Marketing 25 (9), 896-920, 2019 | 28 | 2019 |
| Testing three materialism life-course theories in South Africa H Duh International Journal of Emerging Markets 10 (4), 747-764, 2015 | 27 | 2015 |
| Measuring the Sources and Outcomes of Customer Based Brand Equity in a Service Industry. I Uford, HI Duh African Journal of Business & Economic Research 16 (2), 2021 | 24 | 2021 |
| Drivers of middle-class consumers’ green appliance attitude and purchase behavior: A multi-theory application N Dilotsotlhe, HI Duh Social Marketing Quarterly 27 (2), 150-171, 2021 | 20 | 2021 |
| Chinese Millenials' happiness and materialism: Explanations from two life‐course theories, self‐esteem, and money‐attitudes H Inseng Duh, H Yu, Y Ni Journal of Consumer Affairs 55 (4), 1306-1332, 2021 | 19 | 2021 |
| Attributes of Instagram influencers impacting consumer brand engagement HI Duh, T Thabethe International Journal of Internet Marketing and Advertising 15 (5-6), 477-497, 2021 | 18 | 2021 |
| The tension between SMEs’ Growth and sustainability in emerging and developed countries’ internationalization: towards a conceptual model D Coldwell, R Venter, T Joosub, H Duh Sustainability 14 (8), 4418, 2022 | 13 | 2022 |
| Measures of implicit cognition for marketing research T Teichert, A Graf, S Rezaei, P Wörfel, H Duh Marketing: ZFP–Journal of Research and Management 41 (H. 3), 48-76, 2019 | 13 | 2019 |
| Preventing compulsive shopping among young South-Africans and Germans H Duh, T Thorsten Young Consumers 20 (1), 29-43, 2019 | 13 | 2019 |
| Segmenting and profiling South African households’ electricity conservation behavior PB Issock Issock, M Mpinganjira, H Duh Social Marketing Quarterly 23 (3), 249-265, 2017 | 13 | 2017 |
| Generation Y’s brand satisfaction, continuance intention and loyalty to branded mobile apps N Chalomba, HI Duh, M Gujral Management Dynamics: Journal of the Southern African Institute for …, 2019 | 12 | 2019 |
| Explaining generation Y South Africans’ love and satisfaction with samsung phone brand using consumption value theory C Diniso, HI Duh Journal of African Business 22 (4), 564-577, 2021 | 11 | 2021 |
| Generic medicine brand knowledge structure, relationships and purchase HI Duh, C Diniso International Journal of Pharmaceutical and Healthcare Marketing 14 (4), 493-512, 2020 | 10 | 2020 |
| Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials HI Duh International Journal of Internet Marketing and Advertising 15 (5-6), 453-476, 2021 | 9 | 2021 |
