| An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector D Martín-Consuegra, A Molina, Á Esteban Journal of Product & Brand Management 16 (7), 459-468, 2007 | 845 | 2007 |
| Relational benefits and customer satisfaction in retail banking A Molina, D Martín-Consuegra, Á Esteban International Journal of Bank Marketing 25 (4), 253-271, 2007 | 358 | 2007 |
| Tourism marketing information and destination image management A Molina, M Gómez, D Martín-Consuegra African Journal of Business Management 4 (5), 722-728, 2010 | 356 | 2010 |
| Investigación de mercados Á Esteban Talaya, A Molina Collado ESIC Editorial, 2014 | 266* | 2014 |
| Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations D Martín-Consuegra, E Díaz, M Gómez, A Molina Physiology & Behavior 200, 104-110, 2019 | 198 | 2019 |
| The influence of quality on satisfaction and customer loyalty with an importance-performance map analysis: Exploring the mediating role of trust R Carranza, E Díaz, D Martín-Consuegra Journal of Hospitality and Tourism Technology 9 (3), 380-396, 2018 | 190 | 2018 |
| Market orientation in service: A review and analysis Á Esteban, Á Millan, A Molina, D Martín-Consuegra European Journal of Marketing 36 (9/10), 1003-1021, 2002 | 183 | 2002 |
| Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model D Martín-Consuegra, M Faraoni, E Díaz, S Ranfagni Journal of Global Fashion Marketing 9 (3), 237-251, 2018 | 173 | 2018 |
| Introducción al Marketing Á Esteban, D Martín-Consuegra, Á Millán, A Molina Ariel Economía, 2002 | 145* | 2002 |
| Segmentación de la demanda turística: un análisis aplicado a un destino de turismo cultural A Molina, D Martín-Consuegra, Á Esteban, E Díaz Revista de análisis turístico, 36-49, 2007 | 138 | 2007 |
| The importance of packaging in purchase and usage behaviour M Gómez, D Martín-Consuegra, A Molina International Journal of Consumer Studies 39 (3), 203–211, 2015 | 133 | 2015 |
| Global marketing segmentation usefulness in the sportswear industry E Ko, CR Taylor, H Sung, J Lee, U Wagner, D Martín-Consuegra, F Wang Journal of Business Research 65 (11), 1565-1575, 2012 | 116 | 2012 |
| e-Banking adoption: an opportunity for customer value co-creation R Carranza, E Díaz, C Sánchez-Camacho, D Martín-Consuegra Frontiers in Psychology 11 (621248), 1-10, 2021 | 100 | 2021 |
| Market orientation and business performance: An empirical investigation in the airline industry D Martín-Consuegra, Á Esteban Journal of Air Transport Management 13 (6), 383-386, 2007 | 100 | 2007 |
| What influences consumers’ intention to purchase organic personal care products? The role of social reassurance L Zollo, R Carranza, M Faraoni, E Díaz, D Martín-Consuegra Journal of Retailing and Consumer Services 60 (102432), 1-11, 2021 | 92 | 2021 |
| Dirección comercial Á Esteban Talaya, C Lorenzo Romero ESIC Editorial, 2013 | 82 | 2013 |
| Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity P Fernández-Ferrín, B Bande, MM Galán-Ladero, D Martín-Consuegra, ... Journal of Cleaner Production 241, 118210, 2019 | 76 | 2019 |
| Análisis de la eficacia publicitaria en Internet JJ Blázquez, A Molina, Á Esteban, D Martín-Consuegra Investigaciones Europeas de Dirección y Economía de la empresa 14 (1), 159-176, 2008 | 63* | 2008 |
| The customers' perspective on relational benefits in banking activities D Martín-Consuegra, A Molina, Á Esteban Journal of Financial Services Marketing 10 (4), 98-108, 2006 | 61 | 2006 |
| PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM R Carranza, E Díaz, D Martín-Consuegra, P Fernández-Ferrín Industrial Management & Data Systems 120 (12), 2349-2374, 2020 | 59 | 2020 |
Arturo Molina-ColladoFull Professor of Marketing (University of Castilla-La Mancha)Adresse e-mail validée de uclm.es
