| Multihoming in two-sided markets: An empirical inquiry in the video game console industry V Landsman, S Stremersch Journal of Marketing 75 (6), 39-54, 2011 | 261 | 2011 |
| Do customers learn from experience? Evidence from retail banking I Ater, V Landsman Management Science 59 (9), 2019-2035, 2013 | 68* | 2013 |
| The connected patient N Camacho, V Landsman, S Stremersch The connected customer: The changing nature of consumer and business markets …, 2010 | 48 | 2010 |
| The relationship between DTCA, drug requests, and prescriptions: Uncovering variation in specialty and space S Stremersch, V Landsman, S Venkataraman Marketing Science 32 (1), 89-110, 2013 | 47 | 2013 |
| The diffusion of a new service: Combining service consideration and brand choice V Landsman, M Givon QME 8, 91-121, 2010 | 40 | 2010 |
| Cross-decision social effects in product adoption and defection decisions V Landsman, I Nitzan International Journal of Research in Marketing 37 (2), 213-235, 2020 | 16 | 2020 |
| The commercial consequences of collective layoffs: close the plant, lose the Brand? V Landsman, S Stremersch Journal of Marketing 84 (3), 122-141, 2020 | 14 | 2020 |
| Testing alternative learning theories: Evidence from subscription contracts I Ater, V Landsman The Journal of Industrial Economics 66 (4), 763-815, 2018 | 14 | 2018 |
| The successful launch and diffusion of new therapies V Landsman, I Verniers, S Stremersch Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices …, 2014 | 10 | 2014 |
| Marketing models for the life sciences industry V Avagyan, V Landsman, S Stremersch Handbook of Marketing Decision Models, 385-430, 2017 | 9 | 2017 |
| Branded response to generic entry: Detailing beyond the patent cliff VG Hariharan, V Landsman, S Stremersch International Journal of Research in Marketing, 2023 | 1 | 2023 |
Itai AterProfessor of economics, Coller School of Management, Tel Aviv UniversityVerified email at post.tau.ac.il
