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Bruce Hardie
Bruce Hardie
Verified email at london.edu
Title
Cited by
Cited by
Year
Modeling loss aversion and reference dependence effects on brand choice
BGS Hardie, EJ Johnson, PS Fader
Marketing science 12 (4), 378-394, 1993
11801993
Modeling customer lifetime value
S Gupta, D Hanssens, B Hardie, W Kahn, V Kumar, N Lin, N Ravishanker, ...
Journal of service research 9 (2), 139-155, 2006
9912006
RFM and CLV: Using iso-value curves for customer base analysis
PS Fader, BGS Hardie, KL Lee
Journal of marketing research 42 (4), 415-430, 2005
7052005
Analytics for customer engagement
THA Bijmolt, PSH Leeflang, F Block, M Eisenbeiss, BGS Hardie, ...
Journal of service research 13 (3), 341-356, 2010
6882010
“Counting your customers” the easy way: An alternative to the Pareto/NBD model
PS Fader, BGS Hardie, KL Lee
Marketing science 24 (2), 275-284, 2005
6032005
Modeling consumer choice among SKUs
PS Fader, BGS Hardie
Journal of marketing Research 33 (4), 442-452, 1996
4341996
Marketing-mix variables and the diffusion of successive generations of a technological innovation
PJ Danaher, BGS Hardie, WP Putsis Jr
Journal of Marketing Research 38 (4), 501-514, 2001
3242001
Probability models for customer-base analysis
PS Fader, BGS Hardie
Journal of interactive marketing 23 (1), 61-69, 2009
2512009
In pursuit of enhanced customer retention management: Review, key issues, and future directions
E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ...
Customer Needs and Solutions 5, 65-81, 2018
1832018
Customer-base analysis in a discrete-time noncontractual setting
PS Fader, BGS Hardie, J Shang
Marketing Science 29 (6), 1086-1108, 2010
1792010
How to project customer retention
PS Fader, BGS Hardie
Journal of Interactive Marketing 21 (1), 76-90, 2007
1592007
Customer-base valuation in a contractual setting: The perils of ignoring heterogeneity
PS Fader, BGS Hardie
Marketing Science 29 (1), 85-93, 2010
1242010
A joint model of usage and churn in contractual settings
E Ascarza, BGS Hardie
Marketing Science 32 (4), 570-590, 2013
1212013
Forecasting repeat sales at CDNOW: A case study
PS Fader, BGS Hardie
Interfaces 31 (3_supplement), S94-S107, 2001
1182001
An empirical comparison of new product trial forecasting models
BGS Hardie, PS Fader, M Wisniewski
Journal of Forecasting 17 (3‐4), 209-229, 1998
1181998
A dynamic changepoint model for new product sales forecasting
PS Fader, BGS Hardie, CY Huang
Marketing Science 23 (1), 50-65, 2004
1142004
Valuing subscription-based businesses using publicly disclosed customer data
DM McCarthy, PS Fader, BGS Hardie
Journal of Marketing 81 (1), 17-35, 2017
1112017
New perspectives on customer “death” using a generalization of the Pareto/NBD model
K Jerath, PS Fader, BGS Hardie
Marketing Science 30 (5), 866-880, 2011
862011
Forecasting new product trial in a controlled test market environment
PS Fader, BGS Hardie, R Zeithammer
Journal of Forecasting 22 (5), 391-410, 2003
702003
Bayesian inference for the negative binomial distribution via polynomial expansions
ET Bradlow, BGS Hardie, PS Fader
Journal of Computational and Graphical Statistics 11 (1), 189-201, 2002
702002
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