A model of trust in online relationship banking A Mukherjee, P Nath International journal of bank marketing 21 (1), 5-15, 2003 | 1293 | 2003 |
Role of electronic trust in online retailing: A re‐examination of the commitment‐trust theory A Mukherjee, P Nath European journal of marketing 41 (9/10), 1173-1202, 2007 | 1053 | 2007 |
The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view P Nath, S Nachiappan, R Ramanathan Industrial Marketing Management 39 (2), 317-329, 2010 | 787 | 2010 |
Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability W Yu, R Ramanathan, P Nath Technological Forecasting and Social Change 117, 160-169, 2017 | 288 | 2017 |
Impact of environmental regulations on innovation and performance in the UK industrial sector R Ramanathan, A Black, P Nath, L Muyldermans Management decision 48 (10), 1493-1513, 2010 | 255 | 2010 |
Performance benchmarking and strategic homogeneity of Indian banks A Mukherjee, P Nath, M Nath Pal International Journal of Bank Marketing 20 (3), 122-139, 2002 | 240 | 2002 |
The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective W Yu, R Ramanathan, P Nath Industrial Marketing Management 43 (1), 25-31, 2014 | 210 | 2014 |
Resource, service quality and performance triad: a framework for measuring efficiency of banking services A Mukherjee, P Nath, M Pal Journal of the Operational Research Society 54, 723-735, 2003 | 203 | 2003 |
An empirical assessment of comparative approaches to service quality measurement P Nath, A Mukherjee Journal of services marketing, 2005 | 153 | 2005 |
Green competence framework: evidence from China N Subramanian, MD Abdulrahman, L Wu, P Nath The International Journal of Human Resource Management 27 (2), 151-172, 2016 | 149 | 2016 |
Reverse auctions for relationship marketers SP Daly, P Nath Industrial Marketing Management 34 (2), 157-166, 2005 | 111 | 2005 |
Environmental management practices, environmental technology portfolio, and environmental commitment: A content analytic approach for UK manufacturing firms P Nath, R Ramanathan International Journal of Production Economics 171, 427-437, 2016 | 104 | 2016 |
The impact of organizational pressures on environmental performance of firms R Ramanathan, B Poomkaew, P Nath Business Ethics: A European Review 23 (2), 169-182, 2014 | 88 | 2014 |
The effects of online reviews on service expectations: Do cultural value orientations matter? P Nath, J Devlin, V Reid Journal of Business Research 90, 123-133, 2018 | 65 | 2018 |
Complementary effects of relational bonds in information asymmetry contexts P Nath, A Mukherjee Journal of Services Marketing 26 (3), 168-180, 2012 | 57 | 2012 |
Expectation formation in case of newer hotels: The role of advertising, price, and culture P Nath, J Devlin, V Reid Journal of Travel Research 55 (2), 261-275, 2016 | 38 | 2016 |
Role of electronic trust in online retailing P Nath, A Mukherjee European journal of marketing, 2007 | 33 | 2007 |
Green marketing capability: A configuration approach towards sustainable development P Nath, A Siepong Journal of Cleaner Production 354, 131727, 2022 | 26 | 2022 |
Eyes open and hands on: market knowledge and marketing capabilities in export markets MT Hoque, MF Ahammad, N Tzokas, S Tarba, P Nath International Marketing Review 39 (3), 431-462, 2022 | 22 | 2022 |
Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance MT Hoque, P Nath, MF Ahammad, N Tzokas, N Yip Journal of Business Research 144, 1007-1023, 2022 | 20 | 2022 |