‪Carlos Bauer‬ - ‪Google Scholar‬

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	All	Since 2019
Citations	253	241
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201720182019202020212022202320241 9 24 47 47 49 58 16

Co-authors

Robert W PalmatierUniversity of WashingtonVerified email at uw.edu
Denni ArliAssociate Professor, University of TasmaniaVerified email at utas.edu.au
Richard T. GretzUniversity of Texas at San AntonioVerified email at utsa.edu
suman basuroyUniversity of Texas at San AntonioVerified email at utsa.edu
Ashwin MalsheUniversity of Texas at San AntonioVerified email at utsa.edu

Carlos Bauer

Carlos Bauer

Assistant Professor of Marketing at The University of Alabama

Verified email at cba.ua.edu

Marketing Strategy Relationship Dynamics Relationship Marketing Loyalty


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Relational selling: Past, present and future D Arli, C Bauer, RW Palmatier Industrial Marketing Management 69, 169-184, 2018	227	2018
The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle SB Richard Gretz, Ashwin Malshe, Carlos Bauer Journal of the Academy of Marketing Science, 2019	25	2019
Integrating technology within the sales-service ecosystem: the emergent sales techno-ecosystem C Bauer, JM Galvan, T Hancock, GK Hunter, CA Nelson, J Riley, ... European Journal of Marketing, 2023	1	2023

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