Mieux comprendre les comportements alimentaires grâce au concept de perception du risque nutritionnel ME Laporte, G Michel, S Rieunier Recherche et Applications en Marketing (French Edition) 30 (1), 81-117, 2015 | 28 | 2015 |
Lessons from nearly a century of the brand management system I Aimé, F Berger-Remy, ME Laporte Journal of Historical Research in Marketing 10 (4), 420-450, 2018 | 16 | 2018 |
The brand, the persona and the algorithm: how datafication is reconfiguring marketing work☆ I Aimé, F Berger-Remy, ME Laporte Journal of Business Research 145, 814-827, 2022 | 12 | 2022 |
Distinguer les risques sanitaire et nutritionnel perçus pour améliorer les comportements alimentaires ME Laporte Décision Marketing, 53-68, 2019 | 7* | 2019 |
The reconfiguration of marketing organization in the age of digital transformation: a paradox perspective F Berger-Remy, ME Laporte, I Aimé mrev management revue 32 (2), 108-127, 2021 | 3 | 2021 |
When Family Dining Protects Against Sweet Food Consumption… And When It Does Not ME Laporte, S Rieunier, AG Michel Journal of Consumer Affairs, 2019 | 3 | 2019 |
Towards a better understanding of eating behaviour through the concept of Perception of Nutritional Risk ME Laporte, G Michel, S Rieunier Recherche et Applications en Marketing (English Edition) 30 (1), 76-109, 2015 | 3 | 2015 |
Le «dispositif de gestion»: un cadre méthodologique pour l’analyse psychosociale du «Patient-centered care» dans un hôpital parisien P Gilbert, ME Laporte, N Raulet-Croset Psychologie du Travail et des Organisations 28 (4), 281-292, 2022 | 2 | 2022 |
Development of the SPUR tool: a profiling instrument for patient treatment behavior B Tugaut, S Shah, K Dolgin, H Rebibo Seror, B Arnould, ME Laporte, ... Journal of Patient-Reported Outcomes 6 (1), 61, 2022 | 2 | 2022 |
Finalization and validation of questionnaire and algorithm of SPUR, a new adherence profiling tool E De Bock, K Dolgin, L Kombargi, B Arnould, T Vilcot, G Hubert, ... Patient preference and adherence, 1213-1231, 2022 | 2 | 2022 |
War and peace in hospitals: Humans, objects and paradoxes P Gilbert, ME Laporte Journal of Business Research 141, 253-263, 2022 | 2 | 2022 |
La marque, levier stratégique de l’entreprise F BERGER-REMY, ME LAPORTE Management transversal de la marque: Une exploration au coeur des marques …, 2013 | 2 | 2013 |
Patient orientation in public hospitals: A marketing device as compromise between worlds P Gilbert, ME Laporte Recherche et Applications en Marketing (English Edition) 38 (1), 37-55, 2023 | 1 | 2023 |
Digital transformation of marketing: fashion or organizational revolution? I Aimé, F Berger-Remy, ME Laporte HAL Post-Print, 2020 | 1 | 2020 |
Digital Metamorphosis of the Organizations: Myth or Reality? I Aimé, F Berger-Remy, ME Laporte HAL Post-Print, 2019 | 1 | 2019 |
Analyse de données avec SPSS S Porcher, ME Laporte, O Sabri HAL Post-Print, 2018 | 1 | 2018 |
A phytosociological perspective on digital transformation: A case of the marketing organization of a legacy firm F Berger-Remy, ME Laporte, I Aimé European Group for Organizational Studies (EGOS 2023), 2023 | | 2023 |
Theorizing digital transformation: a phytosociological approach F Berger-Remy, ME Laporte, I Aimé European Academy of Management (EURAM 2023), 2023 | | 2023 |
An exploration of the brand crisis mechanism through the psychological contract theory S de Villartay, F Berger-Remy, E Julienne, ME Laporte HAL, 2023 | | 2023 |
An exploration of the brand crisis mechanism through the psychological contract theory F Berger-Remy, E Julienne, ME Laporte EMAC Annual Conference 2023, 2023 | | 2023 |