| Betwixt spaces: Student accounts of turning point experiences in the first‐year transition M Palmer, P O'Kane, M Owens Studies in Higher education 34 (1), 37-54, 2009 | 275 | 2009 |
| An exploration of business model development in the commercialization of technology innovations V Dmitriev, G Simmons, Y Truong, M Palmer, D Schneckenberg R&D Management 44 (3), 306-321, 2014 | 128 | 2014 |
| Retail multinational learning: a case study of Tesco M Palmer International journal of retail & distribution management, 2005 | 120 | 2005 |
| International retail restructuring and divestment: the experience of Tesco M Palmer Journal of Marketing Management 20 (9-10), 1075-1105, 2004 | 103 | 2004 |
| An exploratory framework for analysing international retail learning M Palmer, B Quinn The International Review of Retail, Distribution and Consumer Research 15 (1 …, 2005 | 98 | 2005 |
| The relationship between small business market orientation and environmental uncertainty S Didonet, G Simmons, G Díaz‐Villavicencio, M Palmer Marketing Intelligence & Planning, 2012 | 93 | 2012 |
| The nature of international retail divestment: insights from Ahold M Palmer, B Quinn International Marketing Review, 2007 | 89 | 2007 |
| Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations G Simmons, M Palmer, Y Truong Industrial Marketing Management 42 (5), 744-754, 2013 | 87 | 2013 |
| Reciprocal value propositions in practice: Constraints in digital markets Y Truong, G Simmons, M Palmer Industrial Marketing Management 41 (1), 197-206, 2012 | 83 | 2012 |
| Online social capital: Understanding e-impulse buying in practice R de Kervenoael, DSO Aykac, M Palmer Journal of retailing and consumer services 16 (4), 320-328, 2009 | 57 | 2009 |
| Online social capital: Understanding e-impulse buying in practice R de Kervenoael, DSO Aykac, M Palmer Journal of retailing and consumer services 16 (4), 320-328, 2009 | 57 | 2009 |
| Branding strategies for high-technology products: The effects of consumer and product innovativeness Y Truong, RR Klink, G Simmons, A Grinstein, M Palmer Journal of Business Research 70, 85-91, 2017 | 54 | 2017 |
| Stakeholder relationships in an international retailing context: an investment bank perspective M Palmer, B Quinn European Journal of Marketing, 2005 | 48* | 2005 |
| The strategic role of investment banks in the retailer internationalisation process: Is this venture marketing? M Palmer, B Quinn European Journal of Marketing, 2003 | 43 | 2003 |
| Crossing Threshold Periods in the Retail Life Cycle:: Insights from Wal-Mart International M Palmer European Management Journal 23 (6), 717-729, 2005 | 39 | 2005 |
| International retail joint venture learning M Palmer The Service Industries Journal 26 (2), 165-187, 2006 | 35 | 2006 |
| Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies M Palmer, G Simmons, K Mason Journal of Marketing Management 30 (3-4), 383-408, 2014 | 32 | 2014 |
| Institutional forces in adoption of international joint ventures: Empirical evidence from British retail multinationals M Owens, M Palmer, A Zueva-Owens International Business Review 22 (5), 883-893, 2013 | 31 | 2013 |
| New directions for international retail joint venture research M Palmer, M Owens International Review of Retail, Distribution and Consumer Research 16 (02 …, 2006 | 31 | 2006 |
| Strategy as practice: interactive governance spaces and the corporate strategies of retail transnationals M Palmer, P O’Kane Journal of Economic Geography 7 (4), 515-535, 2007 | 30 | 2007 |
