Mark Palmer
Mark Palmer
Professor of Marketing, Queen's University Belfast
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Betwixt spaces: Student accounts of turning point experiences in the first‐year transition
M Palmer, P O'Kane, M Owens
Studies in Higher education 34 (1), 37-54, 2009
An exploration of business model development in the commercialization of technology innovations
V Dmitriev, G Simmons, Y Truong, M Palmer, D Schneckenberg
R&D Management 44 (3), 306-321, 2014
Retail multinational learning: a case study of Tesco
M Palmer
International journal of retail & distribution management, 2005
International retail restructuring and divestment: the experience of Tesco
M Palmer
Journal of Marketing Management 20 (9-10), 1075-1105, 2004
Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations
G Simmons, M Palmer, Y Truong
Industrial Marketing Management 42 (5), 744-754, 2013
The relationship between small business market orientation and environmental uncertainty
S Didonet, G Simmons, G Díaz‐Villavicencio, M Palmer
Marketing Intelligence & Planning, 2012
An exploratory framework for analysing international retail learning
M Palmer, B Quinn
The International Review of Retail, Distribution and Consumer Research 15 (1 …, 2005
Reciprocal value propositions in practice: Constraints in digital markets
Y Truong, G Simmons, M Palmer
Industrial Marketing Management 41 (1), 197-206, 2012
The nature of international retail divestment: insights from Ahold
M Palmer, B Quinn
International Marketing Review, 2007
Branding strategies for high-technology products: The effects of consumer and product innovativeness
Y Truong, RR Klink, G Simmons, A Grinstein, M Palmer
Journal of Business Research 70, 85-91, 2017
Online social capital: Understanding e-impulse buying in practice
R de Kervenoael, DSO Aykac, M Palmer
Journal of retailing and consumer services 16 (4), 320-328, 2009
Online social capital: Understanding e-impulse buying in practice
R de Kervenoael, DSO Aykac, M Palmer
Journal of retailing and consumer services 16 (4), 320-328, 2009
Stakeholder relationships in an international retailing context: an investment bank perspective
M Palmer, B Quinn
European Journal of Marketing, 2005
The strategic role of investment banks in the retailer internationalisation process: Is this venture marketing?
M Palmer, B Quinn
European Journal of Marketing, 2003
The impact of technological green new product introductions on firm profitability
M Palmer, Y Truong
Ecological Economics 136, 86-93, 2017
Crossing Threshold Periods in the Retail Life Cycle:: Insights from Wal-Mart International
M Palmer
European Management Journal 23 (6), 717-729, 2005
International retail joint venture learning
M Palmer
The Service Industries Journal 26 (2), 165-187, 2006
Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies
M Palmer, G Simmons, K Mason
Journal of Marketing Management 30 (3-4), 383-408, 2014
Institutional forces in adoption of international joint ventures: Empirical evidence from British retail multinationals
M Owens, M Palmer, A Zueva-Owens
International Business Review 22 (5), 883-893, 2013
Strategy as practice: interactive governance spaces and the corporate strategies of retail transnationals
M Palmer, P O’Kane
Journal of Economic Geography 7 (4), 515-535, 2007
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