Suraksha Gupta

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Pantea ForoudiSenior Lecturer in Branding and MarketingVerified email at mdx.ac.uk
TC MelewarProfessor of Marketing and Strategy, Middlesex UniversityVerified email at mdx.ac.uk
Dr Mohammad ForoudiPhD on architecture and marketingVerified email at Foroudi.com
Michael CzinkotaGeorgetown university 202 253 3566 czinkotm@georgetown.eduVerified email at georgetown.edu
Naresh MalhotraRegents' Professor Emeritus, Georgia Institute of Technology, USAVerified email at scheller.gatech.edu
Bang NguyenPhD (Oxford Brookes University) / Looking for a new professorshipVerified email at oxfordbrookes.net
philip kitchenProfessor of Marketing, ICN-Artem, Nancy, FranceVerified email at icn-artem.com
Zhongqi JinMiddlesex University Business SchoolVerified email at mdx.ac.uk
Dr Qionglei YuNewcastle UniversityVerified email at newcastle.ac.uk
Michael BourlakisProfessor in Logistics & Supply Chain ManagementVerified email at cranfield.ac.uk
Juha VäätänenVice-Dean, Professor, School of Business and Management, Lappeenranta University of TechnologyVerified email at lut.fi
Uthayasankar Sivarajah (Sankar)Professor of Technology Management and Circular Economy, University of BradfordVerified email at bradford.ac.uk
Dorothy A. YenProfessor in Marketing, Brunel University LondonVerified email at brunel.ac.uk
V. KumarDistinguished Term Professor, and Senior Fellow, Indian School of BusinessVerified email at isb.edu
Prof Charles DennisMiddlesex UniversityVerified email at mdx.ac.uk
Eleftherios AlamanosSenior Lecturer in Marketing, Newcastle UniversityVerified email at newcastle.ac.uk
Josko BrakusLeeds University Business SchoolVerified email at leeds.ac.uk
Professor Amanda BroderickVice-Chancellor & President, University of East LondonVerified email at uel.ac.uk
Xiaoyu YuFull Professor of Innovation and Entrepreneurship, Shanghai UniversityVerified email at shu.edu.cn
Shyama RamaniProfessor of Economics, UNU-MERITVerified email at merit.unu.edu

Suraksha Gupta

Newcastle University

Verified email at newcastle.ac.uk

Sustainability Branding Business-to-business Marketing


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting P Foroudi, TC Melewar, S Gupta Journal of Business Research 67 (11), 2269-2281, 2014	233	2014
Sustainability as corporate culture of a brand for superior performance S Gupta, V Kumar Journal of World Business 48 (3), 311-320, 2013	172	2013
Marketing innovation: A consequence of competitiveness S Gupta, NK Malhotra, M Czinkota, P Foroudi Journal of Business Research 69 (12), 5671-5681, 2016	169	2016
Influence of innovation capability and customer experience on reputation and loyalty P Foroudi, Z Jin, S Gupta, TC Melewar, MM Foroudi Journal of business research 69 (11), 4882-4889, 2016	156	2016
The effect of digital signage on shoppers' behavior: The role of the evoked experience C Dennis, JJ Brakus, S Gupta, E Alamanos Journal of Business research 67 (11), 2250-2257, 2014	149	2014
Integrating identity, strategy and communications for trust, loyalty and commitment TC Melewar, P Foroudi, S Gupta, PJ Kitchen, MM Foroudi European Journal of Marketing, 2017	122	2017
Investigating the effects of smart technology on customer dynamics and customer experience P Foroudi, S Gupta, U Sivarajah, A Broderick Computers in Human Behavior 80, 271-282, 2018	120	2018
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention P Foroudi, Z Jin, S Gupta, MM Foroudi, PJ Kitchen Journal of Business Research 89, 462-474, 2018	114	2018
A framework of place branding, place image, and place reputation P Foroudi, S Gupta, P Kitchen, MM Foroudi, B Nguyen Qualitative Market Research: An International Journal, 2016	102	2016
Transfer of brand knowledge in business‐to‐business markets: a qualitative study S Gupta, TC Melewar, M Bourlakis Journal of Business & Industrial Marketing, 2010	85	2010
Marketing innovation: a resource‐based view of international and local firms S Gupta, N Malhotra Marketing Intelligence & Planning, 2013	76	2013
Digital technology and marketing management capability: achieving growth in SMEs P Foroudi, S Gupta, A Nazarian, M Duda Qualitative Market Research: An International Journal, 2017	75	2017
The expanding role of intangible assets of the brand S Gupta, S Grant, TC Melewar Management Decision, 2008	61	2008
Corporate logo: History, definition, and components P Foroudi, TC Melewar, S Gupta International Studies of Management & Organization 47 (2), 176-196, 2017	59	2017
Embedding knowledge and value of a brand into sustainability for differentiation S Gupta, M Czinkota, TC Melewar Journal of World Business 48 (3), 287-296, 2013	59	2013
Enhancing university brand image and reputation through customer value co-creation behaviour P Foroudi, Q Yu, S Gupta, MM Foroudi Technological Forecasting and Social Change 138, 218-227, 2019	47	2019
Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector SV Ramani, S SadreGhazi, S Gupta Technological Forecasting and Social Change 121, 216-227, 2017	43	2017
Role of big data and social media analytics for business to business sustainability: A participatory web context U Sivarajah, Z Irani, S Gupta, K Mahroof Industrial Marketing Management 86, 163-179, 2020	35	2020
Leveraging big data analytics to improve quality of care in healthcare organizations: A configurational perspective Y Wang, LA Kung, S Gupta, S Ozdemir British Journal of Management 30 (2), 362-388, 2019	34	2019
A relational insight of brand personification in business-to-business markets S Gupta, TC Melewar, M Bourlakis Journal of General Management 35 (4), 65-76, 2010	34	2010

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