Patti Williams
Patti Williams
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Empathy versus Pride: The Influence of Emotional Appeals across Cultures
JL Aaker, P Williams
Journal of Consumer Research 25 (3), 241-261, 1998
Can Mixed Emotions Peacefully Coexist?
P Williams, JL Aaker
Journal of Consumer Research 28 (4), 636-649, 2002
Age-related Differences in Responses to Emotional Advertisements
P Williams, A Drolet
Journal of Consumer Research 32 (3), 343-354, 2005
Non-conscious Influences on Consumer Choice
GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ...
Marketing Letters 13 (3), 269-279, 2002
Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on mixed emotions
S Ramanathan, P Williams
Journal of Consumer Research 34 (2), 212-223, 2007
When Consumers Do Not Recognize “Benign” Intention Questions as Persuasion Attempts
P Williams, GJ Fitzsimons, LG Block
Journal of Consumer Research 31 (3), 540-550, 2004
Age-related Differences in Responses to Affective vs. Rational Ads for Hedonic vs. Utilitarian Products
A Drolet, P Williams, L Lau-Gesk
Marketing Letters 18 (4), 211-221, 2007
Feeling Like my Self: Emotion Profiles and Social Identity
NV Coleman, P Williams
Journal of Consumer Research 40 (2), 203-222, 2013
The Question–Behavior Effect: What We Know and Where We Go from Here
DE Sprott, ER Spangenberg, LG Block, GJ Fitzsimons, VG Morwitz, ...
Social Influence 1 (2), 128-137, 2006
Asking Questions can Change Choice Behavior: Does it do so Automatically or Effortfully?
GJ Fitzsimons, P Williams
Journal of Experimental Psychology: Applied 6 (3), 195, 2000
Emotions and Consumer Behavior
P Williams
Journal of Consumer Research 40 (5), viii-xi, 2014
Undoing the Effects of Seizing and Freezing: Decreasing Defensive Processing of Personally Relevant Messages
LG Block, P Williams
Journal of Applied Social Psychology 32 (4), 803-833, 2002
Simply Asking Questions about Health Behaviors Increases both Healthy and Unhealthy Behaviors
P Williams, LG Block, GJ Fitzsimons
Social Influence 1 (2), 117-127, 2006
Simply Asking Questions About Health Behaviors Increases Both Healthy and Unhealthy Behaviors
P Williams, LG Block, GJ Fitzsimons
Social Influence 1 (2), 117-27, 0
License to Sin: The Liberating Role of Reporting Expectations
GJ Fitzsimons, JC Nunes, P Williams
Journal of Consumer Research 34 (1), 22-31, 2007
Smiling signals intrinsic motivation
Y Cheng, A Mukhopadhyay, P Williams
Journal of Consumer Research 46 (5), 915-935, 2020
Conceptualizing brand purpose and considering its implications for consumer eudaimonic well-being
P Williams, JE Escalas, A Morningstar
Journal of Consumer Psychology 32, 699-723, 2022
Socioemotional Selectivity Theory: Implications for Consumer Research
A Drolet, L Lau-Gesk, P Williams, HG Jeong
The aging consumer— Perspectives from psychology and economics, 51-72, 2010
A Feature-Based Approach to Assessing Advertisement Similarity
DA Schweidel, ET Bradlow, P Williams
Journal of Marketing Research 43 (2), 237-243, 2006
The Impact of Emotional Advertising Appeals on Consumer Implicit and Explicit Memory: An Accessibility/Diagnosticity Perspective
P Williams
Advances in Consumer Research, online, May, 01-47, 2000
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