| Assessing the effectiveness of sport sponsorships—An empirical examination R Grohs, U Wagner, S Vsetecka Schmalenbach business review 56, 119-138, 2004 | 498 | 2004 |
| Sponsorship effects on brand image: The role of exposure and activity involvement R Grohs, H Reisinger Journal of Business Research 67 (5), 1018-1025, 2014 | 245 | 2014 |
| Image transfer in sports sponsorships: An assessment of moderating effects R Grohs, H Reisinger International Journal of Sports Marketing and Sponsorship 7 (1), 36-42, 2005 | 143 | 2005 |
| Increasing fundraising efficiency by segmenting donors KJ Srnka, R Grohs, I Eckler Australasian Marketing Journal 11 (1), 70-86, 2003 | 110 | 2003 |
| Drivers of brand image improvement in sports-event sponsorship R Grohs International Journal of Advertising 35 (3), 391-420, 2016 | 102 | 2016 |
| Cultural values and effective executional techniques in advertising: a cross‐country and product category study of urban young adults in Asia KS Fam, R Grohs International Marketing Review 24 (5), 519-538, 2007 | 101 | 2007 |
| Is nothing like before? COVID-19–evoked changes to tourism destination social media communication C Pachucki, R Grohs, U Scholl-Grissemann Journal of Destination Marketing & Management 23, 100692, 2022 | 93 | 2022 |
| Value cocreation at sport events R Grohs, VE Wieser, M Pristach European Sport Management Quarterly 20 (1), 69-87, 2020 | 82 | 2020 |
| Attenuation of negative sponsorship effects in the context of rival sports teams’ fans R Grohs, H Reisinger, DM Woisetschläger European Journal of Marketing 49 (11/12), 1880-1901, 2015 | 80 | 2015 |
| No story without a storyteller: The impact of the storyteller as a narrative element in online destination marketing C Pachucki, R Grohs, U Scholl-Grissemann Journal of Travel Research 61 (8), 1703-1718, 2022 | 71 | 2022 |
| Drivers of brand strength: Configural paths to strong cognitive brand equity H Mühlbacher, K Raies, R Grohs, O Koll Journal of Business Research 69 (8), 2774-2780, 2016 | 65 | 2016 |
| The dynamic interplay between structure, anastructure and antistructure in extraordinary experiences KC Husemann, GM Eckhardt, R Grohs, RE Saceanu Journal of Business Research 69 (9), 3361-3370, 2016 | 60 | 2016 |
| One pie, many recipes: Alternative paths to high brand strength R Grohs, K Raies, O Koll, H Mühlbacher Journal of Business Research 69 (6), 2244-2251, 2016 | 43 | 2016 |
| What drives ambush marketer misidentification? E Wolfsteiner, R Grohs, U Wagner Journal of Sport Management 29 (2), 137-154, 2015 | 39 | 2015 |
| Sponsorship as an internal branding tool and its effects on employees’ identification with the brand KM Hofer, R Grohs Journal of Brand Management 25, 266-275, 2018 | 37 | 2018 |
| An investigation of children's ability to identify sponsors and understand sponsorship intentions R Grohs, U Wagner, R Steiner Psychology & Marketing 29 (11), 907-917, 2012 | 29 | 2012 |
| Like it or not: differences in advertising likeability and dislikeability within Asia A Gazley, J Krisjanous, KS Fam, R Grohs Asia Pacific Journal of Marketing and Logistics 24 (1), 23-40, 2012 | 22 | 2012 |
| Old and exciting? Sport sponsorship effects on brand age and brand personality C Hohenberger, R Grohs Sport Management Review 23 (3), 469-481, 2020 | 21 | 2020 |
| Uncertainty in prerelease advertising R Schroll, R Grohs Journal of Advertising 48 (2), 167-180, 2019 | 16 | 2019 |
| Memory effects of different relational links between brands and sponsored events E Wolfsteiner, R Grohs, U Wagner Psychology & Marketing 32 (10), 1031-1048, 2015 | 14 | 2015 |
