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Pedro Gardete
Pedro Gardete
Verified email at novasbe.pt - Homepage
Title
Cited by
Cited by
Year
Television ad-skipping, consumption complementarities and the consumer demand for advertising
AE Tuchman, HS Nair, PM Gardete
Quantitative Marketing and Economics 16 (2), 111-174, 2018
71*2018
Cheap-talk advertising and misrepresentation in vertically differentiated markets
PM Gardete
Marketing Science 32 (4), 609-621, 2013
652013
Social effects in the in-flight marketplace: Characterization and managerial implications
PM Gardete
Journal of Marketing Research 52 (3), 360-374, 2015
402015
Dynamic effects of price promotions: Field evidence, consumer search, and supply-side implications
A Elberg, PM Gardete, R Macera, C Noton
Quantitative Marketing and Economics 17, 1-58, 2019
37*2019
Guiding Consumers through Lemons and Peaches: An Analysis of the Effects of Search Design Activities
P Gardete, M Hunter
Stanford University Graduate School of Business Research Paper, 2020
36*2020
Refocusing loyalty programs in the era of big data: a societal lens paradigm
V Stourm, SA Neslin, ET Bradlow, E Breugelmans, SY Chun, P Gardete, ...
Marketing Letters 31, 405-418, 2020
232020
Tailored cheap talk: The effects of privacy policy on ad content and market outcomes
PM Gardete, Y Bart
Marketing Science 37 (5), 733-752, 2018
23*2018
Competing under asymmetric information: The case of dynamic random access memory manufacturing
PM Gardete
Management Science 62 (11), 3291-3309, 2016
212016
Prepurchase information acquisition and credible advertising
PM Gardete, L Guo
Management Science 67 (3), 1696-1717, 2021
202021
Multiplicity of equilibria and information structures in empirical games: challenges and prospects: Session at the 9th Triennial Choice Symposium
RN Borkovsky, PB Ellickson, BR Gordon, V Aguirregabiria, P Gardete, ...
Marketing Letters 26, 115-125, 2015
182015
Coalition loyalty program not working? Perhaps you’re doing it wrong
P Gardete, J Lattin
Stanford University Graduate School of Business Research Paper, 2018
6*2018
No data? No problem! A search-based recommendation system with cold starts
P Gardete, CD Santos
No Problem, 2020
32020
Recommendations systems: Beyond matching products to buyers
P Gardete, CD Santos
Available at SSRN 3160247, 2021
22021
UNDERSTANDING CONSUMER BEHAVIOUR IN THE VODKA MARKET
P Gardete
Nova School of Business and Economics, 2023
2023
What Are Portuguese Consumers’ Preferences Towards Sustainable Fashion? A Conjoint Analysis
PMCC Gardete
2022
Comments on “Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications”
A Elberg, PM Gardete, R Macera, C Noton
2017
The Impact of Others’ Opinions on Online Ratings
P Gardete, S Singh
2011
On the Roles of Information in the Interaction of Agents in Markets
P Gardete
UC Berkeley, 2011
2011
A Work Project presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics.
N Ahmed, P Gardete
ONLINE CLOTHING RESELLING PLATFORMS: PERCEPTIONS AND PREFERENCES OF ITALIAN CONSUMERS
J Barthold, P Gardete
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