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Barbara Kobuszewski Volles
Barbara Kobuszewski Volles
Adresse e-mail validée de UGent.be
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Exploring the nonlinear impact of critical incidents on customers’ general evaluation of hospitality services
G Tontini, G dos Santos Bento, TC Milbratz, BK Volles, D Ferrari
International Journal of Hospitality Management 66, 106-116, 2017
712017
Universidade empreendedora e transferência de conhecimento e tecnologia
BK Volles, G Gomes, IRS Parisotto
REAd. Revista Eletrônica de Administração (Porto Alegre) 23, 137-155, 2017
202017
Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions
L De Kerpel, B Kobuszewski Volles, A Van Kerckhove
Foods 9 (1), 90, 2020
192020
Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands
BK Volles, A Van Kerckhove, M Geuens
Journal of Business Research 164, 114020, 2023
62023
Entrepreneurial university and transfer of knowledge and technology
BK Volles, G Gomes, IR dos Santos Parisotto
Revista Eletrônica de Administração 23, 137-55, 2017
52017
The COO effect in the international brand positioning strategy
BK Volles, M Hoeltgebaum, HO da Silva, N Ghannad
Future Studies Research Journal: Trends and Strategies 8 (3), 200-226, 2016
52016
The Critical Incident Technique (CIT) and Penalty-Reward Contrast Analysis (PRCA) applied to online reviews on TripAdvisor: Evaluation of satisfaction of hotel customers
G Tontini, G dos Santos Bento, TC Milbratz, BK Volles, D Ferrari
International Journal of Hospitality Management 66 (1), 106-116, 2017
42017
Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions
BK Volles, A Van Kerckhove
Foods 9 (1), 90, 2020
22020
You are cordially invited to the public defense to obtain the academic degree of DOCTOR OF BUSINESS ECONOMICS
BK Volles
Vrije Universiteit Brussels, 2023
2023
Marketing Innovation-Exploring Consumer Responses to Trending Promotion Tactics
B Kobuszewski Volles
Ghent University, 2023
2023
The effect of bundling products on total basket size
D Ribbers, B Kobuszewski Volles, M Geuens, A Van Kerckhove
SCP 2023 Annual Conference, 2023
2023
Offering brand switching in online stores: the effectiveness of recommendations for private labels vs. national brands
B Kobuszewski Volles, A Van Kerckhove, M Geuens
50th EMAC Annual Conferences (EMAC 2021), 2021
2021
The effectiveness of online recommendations for private labels versus national brands
B Kobuszewski Volles, A Van Kerckhove, M Geuens
Association for Consumer Research Conference 48, 1132-1132, 2020
2020
The Use of Social Media by BA Professors in the Teaching and Learning Practices of Undergraduate Classrooms
BK Volles
1° Fórum Integrado da Pós-Graduação, 2016
2016
The COO Effect in the International Brand Positioning: A Qualitative Study of Chinese Companies
H Odebrecht da Silva, B Kobuszewski Volles
2014
Publication period
BK Volles, G Gomes, IR dos Santos Parisotto
future 8, 279, 0
The electronic commerce as entry mode by SMEs: A qualitative bibliometric study
BK Volles, M Hoeltgebaum, M Amal
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