CRESPIN-MAZET
CRESPIN-MAZET
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Milieu as a pertinent unit of analysis in project marketing
B Cova, F Mazet, R Salle
International Business Review 5 (6), 647-664, 1996
1301996
Co-development as a marketing strategy in the construction industry
F Crespin-Mazet, P Ghauri
Industrial Marketing Management 36 (2), 158-172, 2007
1192007
Sustainable procurement: Building legitimacy in the supply network
F Crespin-Mazet, E Dontenwill
Journal of Purchasing and Supply Management 18 (4), 207-217, 2012
1102012
From competitive tendering to strategic marketing: an inductive approach for theory-building
B Cova, F Mazet, R Salle
Journal of Strategic Marketing 2 (1), 29-48, 1994
801994
The reluctance of construction purchasers towards project partnering
F Crespin-Mazet, P Portier
Journal of Purchasing and Supply Management 16 (4), 230-238, 2010
542010
Antecedents of project partnering in the construction industry—The impact of relationship history
F Crespin-Mazet, MI Havenvid, Å Linné
Industrial Marketing Management 50, 4-15, 2015
372015
Open innovation processes within clusters‐the role of tertius iugens
F Crespin-Mazet, K Goglio-Primard, F Scheid
Management Decision 51 (8), 1701-1715, 2013
282013
BIM in Europe: Innovation networks in the construction sectors of Sweden, France and the UK
R Davies, F Crespin-Mazet, A Linne, C Pardo, MI Havenvid, C Harty, ...
252015
Organizing Open Innovation in Networks--the role of boundary relations.
K Goglio-Primard, F Crespin-Mazet
Management International/International Management/Gestión Internacional 19, 2015
242015
Towards flexible anticipation: The challenge of project marketing
B Cova, F Mazet, R Salle
Perspectives on marketing management 3, 375-400, 1993
231993
From districts to milieux: In search of network boundaries
B Cova, F Mazet, R Salle
Network dynamics in international marketing, 195-210, 1998
171998
Knowledge transfer within clusters: the catalyst role of private collective support structures
K Goglio-Primard, F Crespin-Mazet
Management Avenir, 190-206, 2011
92011
Project negotiations: An episode in the relationship
B Cova, F Mazet, R Salle, P Ghauri, J Usunier
International business negotiations 1, 253, 1996
71996
Nouvelles approches de marketing dans la grande industrie
B Cova, F Crespin-Mazet, R Salle
HAL Post-Print, 1995
71995
La segmentation dans les entreprises travaillant par affaires: L'exemple de Spie Batignolles dans le secteur du BTP
M Guillou, F Crespin-Mazet, R Salle
Décisions Marketing, 63-71, 2003
62003
Joint construction of demand: The dynamic of supplier-client interaction in project business
B Cova, F Crespin-Mazet
Relationships and networks in international markets, 343-359, 1997
61997
MTF: understanding complex relationship dynamics between industrial groups
F Mazet, R Salle, R Spencer
61995
Project marketing strategies: pell-mell or planned?
F Mazet, B Cova
Proceedings of the 8th IMP Conference “Business Networks in an International …, 1992
61992
The co-development of innovative projects in CoPS activities
F Crespin-Mazet, F Romestant, R Salle
Industrial Marketing Management 79, 71-83, 2019
52019
Social collectives: A partial form of organizing that sustains social innovation
F Crespin-Mazet, K Goglio-Primard, C Grenier
Management international/International Management/Gestiòn Internacional 21 …, 2017
42017
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