| Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand AJ Kim, E Ko Journal of Business research 65 (10), 1480-1486, 2012 | 3909 | 2012 |
| Impacts of luxury fashion brand’s social media marketing on customer relationship and purchase intention AJ Kim, E Ko Journal of Global fashion marketing 1 (3), 164-171, 2010 | 1186 | 2010 |
| Chatbot e-service and customer satisfaction regarding luxury brands M Chung, E Ko, H Joung, SJ Kim Journal of Business Research 117, 587-595, 2020 | 767 | 2020 |
| What is a luxury brand? A new definition and review of the literature E Ko, JP Costello, CR Taylor Journal of Business Research 99, 405-413, 2019 | 713 | 2019 |
| Modeling consumer adoption of mobile shopping for fashion products in Korea E Ko, EY Kim, EK Lee Psychology & marketing 26 (7), 669-687, 2009 | 477 | 2009 |
| Green marketing'functions in building corporate image in the retail setting E Ko, YK Hwang, EY Kim Journal of Business Research 66 (10), 1709-1715, 2013 | 402 | 2013 |
| Organizational characteristics and the CRM adoption process E Ko, SH Kim, M Kim, JY Woo Journal of business Research 61 (1), 65-74, 2008 | 332 | 2008 |
| Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists H Whang, S Yong, E Ko Journal of business research 69 (2), 631-641, 2016 | 320 | 2016 |
| Fashion marketing of luxury brands: Recent research issues and contributions E Ko, CM Megehee Journal of Business Research 65 (10), 1395-1398, 2012 | 254 | 2012 |
| Increasing customer equity of luxury fashion brands through nurturing consumer attitude KH Kim, E Ko, B Xu, Y Han Journal of Business Research 65 (10), 1495-1499, 2012 | 235 | 2012 |
| Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application J Han, Y Seo, E Ko Journal of Business Research 74, 162-167, 2017 | 208 | 2017 |
| SNS users' para-social relationships with celebrities: social media effects on purchase intentions H Kim, E Ko, J Kim Journal of Global Scholars of Marketing Science 25 (3), 279-294, 2015 | 198 | 2015 |
| Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands HM Kong, A Witmaier, E Ko Journal of Business Research 131, 640-651, 2021 | 195 | 2021 |
| Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types HM Kong, E Ko, H Chae, P Mattila Journal of Global Fashion Marketing 7 (2), 103-119, 2016 | 177 | 2016 |
| Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters E Choi, E Ko, AJ Kim Journal of Business Research 69 (12), 5827-5832, 2016 | 173 | 2016 |
| Cross‐national market segmentation in the fashion industry: A study of European, Korean, and US consumers E Ko, E Kim, CR Taylor, KH Kim, IJ Kang International marketing review 24 (5), 629-651, 2007 | 169 | 2007 |
| Luxury brand strategies and customer experiences: Contributions to theory and practice E Ko, I Phau, G Aiello Journal of Business Research 69 (12), 5749-5752, 2016 | 167 | 2016 |
| Country of origin effects on brand image, brand evaluation, and purchase intention: A closer look at Seoul, New York, and Paris fashion collection N Kim, E Chun, E Ko International Marketing Review 34 (2), 254-271, 2017 | 163 | 2017 |
| The role of fashion brand authenticity in product management: A holistic marketing approach H Choi, E Ko, EY Kim, P Mattila Journal of Product Innovation Management 32 (2), 233-242, 2015 | 161 | 2015 |
| Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands H Chae, E Ko Journal of Business Research 69 (9), 3804-3812, 2016 | 133 | 2016 |
Eunha Chun동아대학교 패션디자인학과 교수Adresse e-mail validée de dau.ac.kr
