David W. Stewart

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Ingrid M. MartinCalifornia State University Long BeachAdresse e-mail validée de csulb.edu
Girish PunjUniversity of ConnecticutAdresse e-mail validée de uconn.edu
Paul A. PavlouCullen Distinguished Chair Professor & Dean, C. T. Bauer College of Business, University of HoustonAdresse e-mail validée de bauer.uh.edu
Cornelia PechmannUniversity of California irvineAdresse e-mail validée de uci.edu
Allan D. ShockerretiredAdresse e-mail validée de tepper.cmu.edu
S. (Ratti) RatneshwarProfessor Emeritus, University of MissouriAdresse e-mail validée de missouri.edu
Scott KoslowMacquarie UniversityAdresse e-mail validée de mq.edu.au
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeAdresse e-mail validée de babson.edu
Priya RaghubirDean Abraham L. Gitlow Professor of Business, Stern School of Business, New York UniversityAdresse e-mail validée de stern.nyu.edu
Gerald HicksonSenior Vice President for Quality, Safety & Risk Prevention, Vanderbilt University Medical CenterAdresse e-mail validée de vanderbilt.edu
Timothy M DevinneyUniversity of ManchesterAdresse e-mail validée de manchester.ac.uk
Debbie MacInnisMarshall School of Business University of Southern CaliforniaAdresse e-mail validée de usc.edu
Utpal DholakiaGeorge R. Brown Professor of Marketing, Rice UniversityAdresse e-mail validée de rice.edu
Aric RindfleischUniversity of IllinoisAdresse e-mail validée de illinois.edu
Allison R. Johnson, PhD, LLMUniversity of Toronto Law SchoolAdresse e-mail validée de mail.utoronto.ca
Yeqing BaoUAHuntsvilleAdresse e-mail validée de uah.edu
Wesley J. JohnstonCBIM RoundTable Professor of Marketing, Georgia State UniversityAdresse e-mail validée de gsu.edu

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David W. Stewart

Loyola Marymount,University of California Riverside,USC Marshall School of Business,Vanderbilt Univ

Adresse e-mail validée de lmu.edu - Page d'accueil

marketing management psychology marketing research advertising


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
Focus groups: Theory and practice DW Stewart, PN Shamdasani Sage publications, 2014	11973	2014
Cluster analysis in marketing research: Review and suggestions for application G Punj, DW Stewart Journal of marketing research 20 (2), 134-148, 1983	3616	1983
Customer experience management in retailing: understanding the buying process NM Puccinelli, RC Goodstein, D Grewal, R Price, P Raghubir, D Stewart Journal of retailing 85 (1), 15-30, 2009	1710	2009
The application and misapplication of factor analysis in marketing research DW Stewart Journal of marketing research 18 (1), 51-62, 1981	1125	1981
Secondary research: Information sources and methods DW Stewart, MA Kamins Sage, 1993	1118	1993
From consumer response to active consumer: Measuring the effectiveness of interactive media DW Stewart, PA Pavlou Journal of the academy of marketing science 30 (4), 376-396, 2002	779	2002
Internet marketing, business models, and public policy DW Stewart, Q Zhao Journal of public policy & marketing 19 (2), 287-296, 2000	777	2000
Measuring the effects and effectiveness of interactive advertising: A research agenda PA Pavlou, DW Stewart Journal of Interactive Advertising 1 (1), 61-77, 2000	698	2000
A typology of individual search strategies among purchasers of new automobiles DH Furse, GN Punj, DW Stewart Journal of consumer research 10 (4), 417-431, 1984	671	1984
Effective television advertising: A study of 1000 commercials DW Stewart, DH Furse (No Title), 1986	634	1986
Advertising repetition: A critical review of wearin and wearout C Pechmann, DW Stewart Current issues and research in advertising 11 (1-2), 285-329, 1988	565	1988
Online focus groups DW Stewart, P Shamdasani Journal of Advertising 46 (1), 48-60, 2017	487	2017
Consumer behavior in a multichannel, multimedia retailing environment UM Dholakia, BE Kahn, R Reeves, A Rindfleisch, D Stewart, E Taylor Journal of interactive marketing 24 (2), 86-95, 2010	452	2010
The effects of comparative advertising on attention, memory, and purchase intentions C Pechmann, DW Stewart Journal of Consumer Research 17 (2), 180-191, 1990	447	1990
Toward understanding the attraction effect: The implications of product stimulus meaningfulness and familiarity S Ratneshwar, AD Shocker, DW Stewart Journal of Consumer Research 13 (4), 520-533, 1987	437	1987
Consumer behaviour and the practice of marketing K Runyon, D Stewart	394	1987
An interaction framework of consumer decision making GN Punj, DW Stewart Journal of Consumer Research 10 (2), 181-196, 1983	347	1983
Intended and unintended consequences of warning messages: A review and synthesis of empirical research DW Stewart, IM Martin Journal of Public Policy & Marketing 13 (1), 1-19, 1994	345	1994
Marketing accountability: Linking marketing actions to financial results DW Stewart Journal of business research 62 (6), 636-643, 2009	340	2009
The differential impact of goal congruency on attitudes, intentions, and the transfer of brand equity IM Martin, DW Stewart Journal of Marketing Research 38 (4), 471-484, 2001	337	2001

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