| The argumentative relevance of pictorial and multimodal metaphor in advertising C Pollaroli, A Rocci Journal of argumentation in context 4 (2), 158-199, 2015 | 61 | 2015 |
| Towards an integrated argumentative approach to multimodal critical discourse analysis: Evidence from the portrayal of refugees and immigrants in Greek newspapers D Serafis, S Greco, C Pollaroli, C Jermini-Martinez Soria Critical Discourse Studies 17 (5), 545-565, 2020 | 51 | 2020 |
| Introduction: Multimodality in argumentation A Rocci, C Pollaroli Semiotica 2018 (220), 1-17, 2018 | 33 | 2018 |
| Chapter 7. Seeing the untold: Multimodal argumentation in movie trailers J Wildfeuer, C Pollaroli Multimodal argumentation and rhetoric in media genres, 189-216, 2017 | 24 | 2017 |
| Is this the Italy we like? Multimodal argumentation in a Fiat Panda TV commercial A Rocci, S Mazzali-Lurati, C Pollaroli The multimodal analysis of television commercials, 157-187, 2013 | 18 | 2013 |
| When context changes: the need for a dynamic notion of context in multimodal argumentation J Wildfeuer, C Pollaroli International Review of Pragmatics 10 (2), 179-197, 2018 | 15 | 2018 |
| Introduction: Pragmatic insights for multimodal argumentation A Tseronis, C Pollaroli International Review of Pragmatics 10 (2), 147-157, 2018 | 13* | 2018 |
| The argumentative and rhetorical function of multimodal metonymy A Rocci, S Mazzali-Lurati, C Pollaroli Semiotica 2018 (220), 123-153, 2018 | 13 | 2018 |
| Blending metaphors and arguments in advertising S Mazzali-Lurati, C Pollaroli Metaphor and communication, 498-525, 2016 | 12 | 2016 |
| A pragma-semiotic analysis of advertisements as multimodal texts: A case study S Mazzali-Lurati, C Pollaroli Multimodal Epistemologies, 66-82, 2014 | 12 | 2014 |
| T (r) opical patterns in advertising C Pollaroli | 12 | 2013 |
| Argumentation and meaning S Oswald, S Greco, J Miecznikowski, C Pollaroli, A Rocci Journal of Argumentation in Context 9 (1), 1-18, 2020 | 11 | 2020 |
| Stakeholders in promotional genres. A rhetorical perspective on marketing communication S Mazzali-Lurati, C Pollaroli What do we know about the world, 365-389, 2013 | 8 | 2013 |
| Adding a temporal dimension to the analysis of argumentative discourse: Justified reframing as a means of turning a single-issue discussion into a complex … S Greco, R Schär, C Pollaroli, C Mercuri Discourse Studies 20 (6), 726-742, 2018 | 7 | 2018 |
| Multimodal arguments in the mainstream press: Illustrating portrayals of migration D Serafis, S Greco, C Pollaroli, C Jermini-Martinez Soria | 6 | 2020 |
| Chiara Jermini-Martinez Soria (2020)“Towards an integrated argumentative approach to multimodal critical discourse analysis: evidence from the portrayal of refugees and … D Serafis, S Greco, C Pollaroli Critical Discourse Studies17 (5), 545-565, 0 | 6 | |
| Multimodality in argumentation [Special Issue] A Rocci, C Pollaroli Semiotica 220, 1-299, 2018 | 5 | 2018 |
| Tropos y topoi: los esquemas argumentativos en los anuncios publicitarios C Pollaroli 1er Colloque franco-espagnol d’analyse de discours et didactique de langues …, 2012 | 4 | 2012 |
| La costruzione delle preferenze dei consumatori/pazienti: il concetto di ‘alimentazione sana’nei messaggi pubblicitari di prodotti alimentari SFM Bigi, C Pollaroli L'Analisi Linguistica e Letteraria 24 (1), 7-20, 2016 | 3 | 2016 |
| Multimodality and argumentation in online travel reviews: an action-centered analysis S Mazzali-Lurati, C Pollaroli, S De Ascaniis International Review of Pragmatics 10 (2), 270-293, 2018 | 2 | 2018 |
