Catarina Sismeiro
Catarina Sismeiro
Associate Profesor of Marketing, Imperial College London Business School, Imperial College London
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Cited by
Cited by
A model of web site browsing behavior estimated on clickstream data
RE Bucklin, C Sismeiro
Journal of marketing research 40 (3), 249-267, 2003
Modeling purchase behavior at an e-commerce web site: A task-completion approach
C Sismeiro, RE Bucklin
Journal of marketing research 41 (3), 306-323, 2004
Click here for Internet insight: Advances in clickstream data analysis in marketing
RE Bucklin, C Sismeiro
Journal of Interactive marketing 23 (1), 35-48, 2009
Perception spillovers across competing brands: A disaggregate model of how and when
R Janakiraman, C Sismeiro, S Dutta
Journal of Marketing Research 46 (4), 467-481, 2009
Spatial models in marketing
ET Bradlow, B Bronnenberg, GJ Russell, N Arora, DR Bell, SD Duvvuri, ...
Marketing Letters 16 (3), 267-278, 2005
Using multimarket data to predict brand performance in markets for which no or poor data exist
BJ Bronnenberg, C Sismeiro
Journal of Marketing Research 39 (1), 1-17, 2002
Physicians' persistence and its implications for their response to promotion of prescription drugs
R Janakiraman, S Dutta, C Sismeiro, P Stern
Management Science 54 (6), 1080-1093, 2008
Variability in the incidence of miRNAs and genes in fragile sites and the role of repeats and CpG islands in the distribution of genetic material
A Lagana, F Russo, C Sismeiro, R Giugno, A Pulvirenti, A Ferro
PloS one 5 (6), e11166, 2010
Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules
J Gonzalez, C Sismeiro, S Dutta, P Stern
International Journal of research in marketing 25 (4), 247-260, 2008
The evolution of equity crowdfunding: Insights from co-investments of angels and the crowd
W Wang, A Mahmood, C Sismeiro, N Vulkan
Research Policy 48 (8), 103727, 2019
Competitive vs. complementary effects in online social networks and news consumption: A natural experiment
C Sismeiro, A Mahmood
Management Science 64 (11), 5014-5037, 2018
Using visual and text features for direct marketing on multimedia messaging services domain
S Battiato, GM Farinella, G Giuffrida, C Sismeiro, G Tribulato
Multimedia Tools and Applications 42 (1), 5-30, 2009
Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach
C Sismeiro, N Mizik, RE Bucklin
International Journal of Research in Marketing 29 (2), 134-147, 2012
Consumer shopping behaviors and in-store expenditure decisions
DR Bell, RE Bucklin, C Sismeiro
Two years and~ 196 million later: where is Choose and Book?
M Rashid, L Abeysundra, A Mohd-Isa, Y Khan, C Sismeiro
Journal of Innovation in Health Informatics 15 (2), 111-119, 2007
How sticky is Your Web site? Modeling Site Navigation Choices Using Clickstream data
RE Bucklin, C Sismeiro
Working paper, Anderson School UCLA, 2000
Will they come and will they stay? Online social networks and news consumption on external websites
A Mahmood, C Sismeiro
Journal of Interactive Marketing 37, 117-132, 2017
Exploiting visual and text features for direct marketing learning in time and space constrained domains
S Battiato, GM Farinella, G Giuffrida, C Sismeiro, G Tribulato
Pattern Analysis and Applications 13 (2), 143-157, 2010
Automatic content targeting on mobile phones
G Giuffrida, C Sismeiro, G Tribulato
Proceedings of the 11th international conference on Extending database …, 2008
Can branded drugs benefit from generic entry? Switching to non-bioequivalent molecules and the role of physician response to detailing and prices
J Gonzalez, C Sismeiro, S Dutta, P Stern
Switching to Non-Bioequivalent Molecules and the Role of Physician Response …, 2008
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