A longitudinal analysis of satisfaction and profitability KL Bernhardt, N Donthu, PA Kennett Journal of business research 47 (2), 161-171, 2000 | 962 | 2000 |
Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying JZ Sneath, R Lacey, PA Kennett-Hensel Marketing letters 20, 45-60, 2009 | 416 | 2009 |
Longitudinal effects of corporate social responsibility on customer relationships R Lacey, PA Kennett-Hensel Journal of Business Ethics 97, 581-597, 2010 | 302 | 2010 |
Is corporate social responsibility a motivator or hygiene factor? Insights into its bivalent nature R Lacey, PA Kennett-Hensel, C Manolis Journal of the Academy of Marketing Science 43, 315-332, 2015 | 224 | 2015 |
Pulling on the heartstrings: Examining the effects of emotions and gender in persuasive appeals E Kemp, PA Kennett-Hensel, J Kees Journal of Advertising 42 (1), 69-79, 2013 | 169 | 2013 |
Liminality and consumption in the aftermath of a natural disaster PA Kennett‐Hensel, JZ Sneath, R Lacey Journal of Consumer Marketing 29 (1), 52-63, 2012 | 136 | 2012 |
The calm before the storm: Examining emotion regulation consumption in the face of an impending disaster E Kemp, PA Kennett‐Hensel, KH Williams Psychology & Marketing 31 (11), 933-945, 2014 | 101 | 2014 |
Marketing financial services to mature consumers PA Kennett, GP Moschis, DN Bellenger Journal of Services Marketing 9 (2), 62-72, 1995 | 88 | 1995 |
Fan satisfaction and segmentation: A case study of minor league hockey spectators PA Kennett, JZ Sneath, S Henson Journal of Targeting, Measurement and Analysis for Marketing 10, 132-142, 2001 | 77 | 2001 |
Contingent consumer decision making in the wine industry: the role of hedonic orientation CR Neeley, K Sam Min, PA Kennett‐Hensel Journal of Consumer Marketing 27 (4), 324-335, 2010 | 67 | 2010 |
How Expectations and Perceptions of Corporate Social Responsibility Impact NBA Fan Relationships. R Lacey, P Kennett-Hensel Sport Marketing Quarterly 25 (1), 2016 | 54 | 2016 |
Web-based cases in strategic marketing SW Henson, PA Kennett, KN Kennedy Journal of Marketing Education 25 (3), 250-259, 2003 | 42 | 2003 |
Developing sustainable tourism: managers' assessment of Jamaica's ten‐year master plan PA Kennett‐Hensel, JZ Sneath, PJ Hensel International Journal of Culture, Tourism and Hospitality Research 4 (2 …, 2010 | 39 | 2010 |
Key tasks in healthcare marketing: assessing importance and current level of knowledge PA Kennett, SW Henson, SM Crow, SJ Hartman Journal of Health and Human Services Administration 27 (4), 414-427, 2005 | 33 | 2005 |
Guiding principles for ethical change management PA Kennett-Hensel, DM Payne Journal of Business and Management 24 (2), 19-45, 2018 | 30 | 2018 |
Chronic negative circumstances and compulsive buying: consumer vulnerability after a natural disaster JZ Sneath, R Lacey, PA Kennett-Hensel Journal of Global Scholars of Marketing Science 24 (2), 129-147, 2014 | 23 | 2014 |
The self-versus full-service decision: Gender-based differences in assessment of risk JZ Sneath, PA Kennett, CM Megehee Journal of targeting, measurement and analysis for marketing 11, 56-67, 2002 | 16 | 2002 |
Uncorking the mystery of marketing wine to generation Y: Lessons from consumer psychology PA Kennett-Hensel, CR Neeley, KS Min Marketing Management Journal 21 (2), 54-69, 2011 | 15 | 2011 |
College athletics and corporate sponsorship: The role of intermediaries in successful fundraising efforts JZ Sneath, RM Hoch, PA Kennett, JW Erdmann Cyber-Journal of Sport Marketing 4 (1), 1-6, 2000 | 12 | 2000 |
The relationship between customer satisfaction, employee satisfaction, and profitability: a longitudinal analysis KL Bernhardt, N Dontho, P Kennett Department of Marketing, Georgia State University, Atlanta, GA, 1994 | 12 | 1994 |