Yakov Bart
Yakov Bart
Northeastern University
Adresse e-mail validée de northeastern.edu - Page d'accueil
Titre
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Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study
Y Bart, V Shankar, F Sultan, GL Urban
Journal of Marketing 69 (4), 133-152, 2005
2074*2005
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
Y Bart, A Stephen, M Sarvary
Journal of Marketing Research 51 (3), 270-285, 2014
3542014
Digital transformation: A multidisciplinary reflection and research agenda
PC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ...
Journal of Business Research, 2019
2742019
Mobile advertising: a framework and research agenda
D Grewal, Y Bart, M Spann, PP Zubcsek
Journal of Interactive Marketing 34, 3-14, 2016
2702016
Customer engagement in a big data world
W Kunz, L Aksoy, Y Bart, K Heinonen, S Kabadayi, FV Ordenes, M Sigala, ...
Journal of Services Marketing 31 (2), 161-171, 2017
1642017
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ...
Journal of Interactive Marketing 40, 1-8, 2017
1312017
Spillover Effects In Seeded Word-Of-Mouth Marketing Campaigns
I Chae, A Stephen, Y Bart, D Yao
Marketing Science 36 (1), 89-104, 2017
932017
Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon
H Li, Q Shen, Y Bart
Management Science 64 (4), 1860-1878, 2018
542018
Brave New World? On AI and the Management of Customer Relationships
B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ...
Journal of Interactive Marketing, 2020
472020
Does Paying For Online Product Reviews Pay Off? The Effects of Monetary Incentives on Content Creators and Consumers
A Stephen, Y Bart, C Du Plessis, D Goncalves
ACR North American Advances, 2012
45*2012
The role of trust in online customer support
V Shankar, F Sultan, GL Urban, I Bart
Working Paper, Sloan School of Management, MIT, Cambridge, MA 02142, 2002
422002
Tailored cheap talk: The effects of privacy policy on ad content and market outcomes
PM Gardete, Y Bart
Marketing Science 37 (5), 733-752, 2018
13*2018
Exploding offers can blow up in more than one way
N Lau, Y Bart, JN Bearden, I Tsetlin
Decision Analysis 11 (3), 171-188, 2014
92014
Dynamic Resource Allocation on Multi-Category Two-Sided Platforms
H Li, Q Shen, Y Bart
Management Science, 2020
62020
Easy, breezy, risky: Lay investors fail to diversify because correlated assets feel more fluent and less risky
Y Cornil, DJ Hardisty, Y Bart
Organizational Behavior and Human Decision Processes 153, 103-117, 2019
6*2019
Social media marketing: principles and strategies
AT Stephen, B Yakov
Stukent, 2017
52017
The role and antecedents of customer trust in online environment
V Shankar, F Sultan, G Urban, I Bart
Documento de trabajo, Sloan School of Management, MIT. Cambridge, MA 21242, 2002
52002
Reducing Uncertainty By Increasing It: How Inducing Uncertainty in Uncertainty Appraisals of Reviewer Trustworthiness Attenuates Bias Correction and Product Devaluation
C du Plessis, AT Stephen, Y Bart, D Goncalves
ACR North American Advances, 2016
4*2016
Product Seeding: Word-of-Mouth Effects For and Beyond the Focal Product
Y Bart
GfK Marketing Intelligence Review 9 (2), 25-30, 2017
32017
Option hedging in the binomial model with differing interest rates
YY Bart
Russian Mathematical Surveys 53 (5), 1084-1085, 1998
21998
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