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Emma Björner
Emma Björner
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Linking city branding to multi-level urban governance in Chinese mega-cities: A case study of Guangzhou
L Ye, E Björner
Cities 80, 29-37, 2018
1152018
International positioning through online city branding: the case of Chengdu
E Björner
Journal of Place Management and Development, 2013
942013
Digital festival engagement: On the interplay between festivals, place brands, and social media
C Laurell, E Björner
Event Management 22 (4), 527-540, 2018
432018
Strategic creation of experiences at Shanghai World Expo: a practice of communification
E Björner, PO Berg
International Journal of Event and Festival Management, 2012
322012
Imagineering place: The branding of five Chinese mega-cities
E Björner
Stockholm Business School, Stockholm University, 2017
182017
Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden
E Björner, L Aronsson
Journal of Marketing Management, 1-26, 2022
172022
Imagineering Chinese mega-cities in the age of globalization
E Björner
Branding Chinese Mega-Cities, 106-120, 2014
162014
A new China: Media portrayal of Chinese mega-cities
E Sevin, E Björner
Place Branding and Public Diplomacy 11 (4), 309-323, 2015
102015
Urban development and branding strategies for emerging global cities in China
E Björner
Urbanization and Urban Governance in China, 135-160, 2018
72018
Introduction: Setting the scene
E Björner, PO Berg
Branding Chinese Mega-Cities, 2014
72014
Place Branding Through Phases of the Image: Balancing Image and Substance
E Björner
Place Branding and Public Diplomacy 11 (3), 243-244, 2015
32015
A new China: Portrayal of Chinese cities in the international arena
E Björner, E Sevin
City Branding Symposium 2013: Positioning Cities: Innovative and Sustainable …, 2013
32013
Stockholm: The Tale of the Unicorn Factory
E Björner, O Zetterberg
European Investment Bank, 2019
22019
Chinese Mega-Cities: Strategies and Governance
E Björner
International Place Branding Conference, 2012
22012
Contributing and Creating Attractiveness through the Development of a Sustainable and Smart City District—Stockholm Royal Seaport
E Björner
Green Development Of Asia-pacific Cities: Building Better Cities Towards …, 2018
2018
Conclusion: branding a different species of cities?
PO Berg, E Björner
Branding Chinese Mega-Cities, 262-288, 2014
2014
Culture and Creativity in Branding Chinese Cities: The Case of Beijing
E Björner, X Liu
The 5th International Conference on Destination Branding and Marketing (DBM …, 2014
2014
Creating an inclusive city through internal city branding: The case of Shanghai
E Björner, X Fan
City Branding Symposium 2013: Positioning Cities: Innovative and Sustainable …, 2013
2013
Innovative and sustainable cities: City branding in the knowledge economy
E Björner
22nd Nordic Academy of Management Conference, Reykjavik, Iceland, August 21 …, 2013
2013
Mega-cities in Global Competition: City Branding in a Chinese Context
E Björner
International Conference in Marketing, 2012
2012
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