| Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants L Peñaloza Journal of consumer research 21 (1), 32-54, 1994 | 1259 | 1994 |
| Consumer resistance: a conceptual overview L Penaloza, LL Price ACR North American Advances, Vol XX, p. 123-128, 1993 | 639 | 1993 |
| Further evolving the new dominant logic of marketing: from services to the social construction of markets L Peñaloza, A Venkatesh Marketing theory 6 (3), 299-316, 2006 | 562 | 2006 |
| Marketer acculturation: The changer and the changed L Peñaloza, MC Gilly Journal of Marketing 63 (3), 84-104, 1999 | 435 | 1999 |
| The commodification of the American West: Marketers’ production of cultural meanings at the trade show L Peñaloza Journal of Marketing 64 (4), 82-109, 2000 | 427 | 2000 |
| Consuming the American West: Animating cultural meaning and memory at a stock show and rodeo L Peñaloza Journal of consumer research 28 (3), 369-398, 2001 | 418 | 2001 |
| Just doing it: a visual ethnographic study of spectacular consumption behavior at Nike Town L Peñaloza Brands, 68-120, 2014 | 380* | 2014 |
| We're Here, We're Queer, and We're Going Shopping! A Critical Perspective on the Accommodation of Gays and Lesbians L Peñaloza Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues …, 1996 | 328* | 1996 |
| Who are you calling old? Negotiating old age identity in the elderly consumption ensemble M Barnhart, L Peñaloza Journal of Consumer Research 39 (6), 1133-1153, 2013 | 288 | 2013 |
| Immigrant consumer acculturation LN Penaloza ACR North American Advances 16, 110-118, 1989 | 251 | 1989 |
| The market as a sign system and the logic of the market A Venkatesh, L Penaloza, AF Firat The service-dominant logic of marketing, 251-265, 2014 | 219 | 2014 |
| Living US capitalism: The normalization of credit/debt L Peñaloza, M Barnhart Journal of Consumer research 38 (4), 743-762, 2011 | 214 | 2011 |
| The nature and processes of market co-creation in triple bottom line firms: Leveraging insights from consumer culture theory and service dominant logic L Peñaloza, J Mish Marketing Theory 11 (1), 9-34, 2011 | 193 | 2011 |
| Moments of luxury: Hedonic escapism as a luxury experience J Holmqvist, CD Ruiz, L Peñaloza Journal of Business Research 116, 503-513, 2020 | 176 | 2020 |
| Immigrant consumers: Marketing and public policy considerations in the global economy L Peñaloza Journal of Public Policy & Marketing 14 (1), 83-94, 1995 | 171 | 1995 |
| From marketing to the market: A call for paradigm shift A Venkatesh, L Peñaloza Does marketing need reform?: Fresh perspectives on the future, 142-158, 2015 | 114 | 2015 |
| Crossing boundaries/drawing lines: A look at the nature of gender boundaries and their impact on marketing research L Peñaloza International Journal of Research in Marketing 11 (4), 359-379, 1994 | 101 | 1994 |
| The discourses of marketing and development: towards ‘critical transformative marketing research’ M Tadajewski, J Chelekis, B DeBerry-Spence, B Figueiredo, O Kravets, ... Journal of Marketing Management 30 (17-18), 1728-1771, 2014 | 100 | 2014 |
| From CCT to CCC: Building consumer culture community J Moisander, L Peñaloza, A Valtonen Explorations in Consumer Culture Theory, 7-33, 2009 | 98 | 2009 |
| Consumer culture theory RW Belk, L Price, L Peñaloza Emerald Group Publishing, 2013 | 97 | 2013 |
