| Shoppers' acceptance and perceptions of electronic shelf labels M Garaus, E Wolfsteiner, U Wagner Journal of Business Research 69 (9), 3687-3692, 2016 | 71 | 2016 |
| What drives ambush marketer misidentification? E Wolfsteiner, R Grohs, U Wagner Journal of Sport Management 29 (2), 137-154, 2015 | 39 | 2015 |
| Implausible alternatives in eliciting multi-attribute value functions R Vetschera, W Weitzl, E Wolfsteiner European Journal of Operational Research 234 (1), 221-230, 2014 | 16 | 2014 |
| Memory effects of different relational links between brands and sponsored events E Wolfsteiner, R Grohs, U Wagner Psychology & Marketing 32 (10), 1031-1048, 2015 | 14 | 2015 |
| Media multitasking, advertising appeal, and gender effects M Garaus, E Wolfsteiner Review of Managerial Science 17 (2), 539-567, 2023 | 12 | 2023 |
| The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude E Wolfsteiner, R Grohs, H Reisinger Journal of Business Research 124, 770-779, 2021 | 12 | 2021 |
| When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews. W Weitzl, E Wolfsteiner, S Einwiller, U Wagner Advances in Consumer Research 44, 2016 | 7 | 2016 |
| At What Age and How Does Understanding of Product Placement Develop? R Grohs, H Reisinger, E Wolfsteiner, J Haas Marketing ZFP-Journal of Research & Management 35 (1), 2013 | 6 | 2013 |
| Anthropomorphism as a Differentiation Strategy for Standardized Reusable Glass Containers M Garaus, C Garaus, E Wolfsteiner, C Jermendy Sustainability 14 (15), 9473, 2022 | 4 | 2022 |
| Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation E Wolfsteiner, M Garaus, U Wagner, A Girschick International Journal of Advertising 42 (4), 773-797, 2023 | 3 | 2023 |
| When food co-branding backfires: the overexpectation effect M Garaus, E Wolfsteiner, A Florack Foods 11 (14), 2136, 2022 | 2 | 2022 |
| When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude E Wolfsteiner, M Garaus Telematics and Informatics 81, 101981, 2023 | 1 | 2023 |
| The unhealthy-tasty intuition in dining out situations: the role of health inferences and taste expectations M Garaus, E Wolfsteiner, J Hu Frontiers in Nutrition 10, 1152114, 2023 | 1 | 2023 |
| SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION E Wolfsteiner, M Garaus, U Wagner, A Girschick Global Marketing Conference, 440-440, 2020 | | 2020 |
| TV advertising vs. sponsored TV content in media multitasking situations: The moderating role of sensory mode E Wolfsteiner, M Garaus Proceedings of the International Conference on Research in Advertising, 2019 | | 2019 |
| Too much of a good thing: Ceiling effects for strong partners in brand alliances M Garaus, A Florack, E Wolfsteiner 6th French-Austrian-German Workshop on Consumer Behavior, 2019 | | 2019 |
| Smile please! Toward an understanding of selfie campaigns E Wolfsteiner, M Garaus, U Wagner Proceedings of the 10th EMAC Regional Conference, 2019 | | 2019 |
| Das Wunschatelier-Deine Wünsche. Dein Kleid. E Wolfsteiner Fallstudien aus der österreichischen Marketingpraxis 8, 119-130, 2018 | | 2018 |
| " I am excited, thus I pay more!" Emotions and Pay What You Want K Akbari, E Wolfsteiner, U Wagner 46th European Marketing Academy Conference (EMAC 2017): Leaving Footprints, 2017 | | 2017 |
| “MY FRIENDS SAY: BEST PRODUCT EVER!” THE CRITICAL ROLE OF SOURCE CREDIBILITY AND PRODUCT TYPE FOR POSITIVE VS. NEGATIVE ONLINE REVIEW INFLUENCE W Weitzl, E Wolfsteiner, U Wagner, S Einwiller Global Marketing Conference, 359-360, 2016 | | 2016 |
