Consumer animosity: the mitigating effect of perceived brand globalness T Mandler, F Bartsch, T Krüger, KA Kim, CM Han International Marketing Review 40 (2), 365-384, 2023 | 5 | 2023 |
Extending the animosity model in times of the COVID-19 pandemic: A cross-national validation of the health animosity scale T Krüger, W Lasarov, I Nibat, R Mai, O Trendel, S Hoffmann Universitätsbibliothek Kiel, 2020 | 3 | 2020 |
Essays on consumer animosity and misinformation as challenges for global markets T Krüger | | 2023 |
Kiel Journal of Consumer Studies NC Hoffmann, T Krüger | | 2022 |
Kiel Journal of Consumer Studies 1: Special Issue “Conspicuous Consumption and Consumer Culture” NC Hoffmann, T Krüger Kiel Journal of Consumer Studies, 2022 | | 2022 |
Uncovering the longevity of negative country effects: A longitudinal study of consumer animosity T Krüger, IN Nibat-Cayrol, R Mai, O Trendel, W Lasarov, S Hoffmann Message from ICAR 2023 Conference Organizers, 11, 0 | | |
KJCSKiel Journal of Consumer Studies NC Hoffmann, T Krüger | | |