Relationship marketing in sports: A functional approach. CC Bee, LR Kahie Sport marketing quarterly 15 (2), 2006 | 312 | 2006 |
Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator context CC Bee, ME Havitz International Journal of Sports Marketing and Sponsorship 11 (2), 37-54, 2010 | 220 | 2010 |
Suspense as an experience of mixed emotions: Feelings of hope and fear while watching suspenseful commercials R Madrigal, C Bee Advances in consumer research 32, 561, 2005 | 96 | 2005 |
Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages C Bee, V Dalakas Journal of Marketing Communications 21 (6), 408-424, 2015 | 90 | 2015 |
Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentions CC Bee, R Madrigal Journal of Consumer Behaviour 12 (5), 370-381, 2013 | 88 | 2013 |
The role of cognitive appraisal and emotions of family members in the family business system C Bee, DO Neubaum Journal of Family Business Strategy 5 (3), 323-333, 2014 | 87 | 2014 |
Gender and personality drivers of consumer mixed emotional response to advertising UR Orth, K Malkewitz, C Bee Journal of Current Issues & Research in Advertising 32 (1), 69-80, 2010 | 60 | 2010 |
From passion to obsession: Development and validation of a scale to measure compulsive sport consumption KD Aiken, C Bee, N Walker Journal of Business Research 87, 69-79, 2018 | 53 | 2018 |
It's not whether you win or lose; It's how the game is played CC Bee, R Madrigal Journal of Advertising 41 (1), 47-58, 2012 | 48 | 2012 |
The effect of suspense on enjoyment following a desirable outcome: The mediating role of relief R Madrigal, C Bee, J Chen, M LaBarge Media Psychology 14 (3), 259-288, 2011 | 43 | 2011 |
Are you with us or against us? The role of threat and anger in sport sponsorship C Bee, J King, J Stornelli Journal of business research 124, 698-707, 2021 | 23 | 2021 |
Outcomes are in the eye of the beholder C Bee, R Madrigal Journal of Media Psychology, 2013 | 22 | 2013 |
Marketing through sports entertainment: A functional approach S Jones, C Bee, R Burton, LR Kahle The Psychology of Entertainment Media, 313-326, 2003 | 12 | 2003 |
Mixed emotions: what if I feel good and bad? CC Bee University of Oregon, 2005 | 6 | 2005 |
The simultaneous sponsorship of rival teams: Beyond ingroup favoritism and outgroup animosity C Bee, V Dalakas, J Chen Psychology & Marketing 39 (1), 196-213, 2022 | 5 | 2022 |
Coping with mixed emotions CC Bee, R Madrigal ACR North American Advances, 2007 | 5 | 2007 |
The paradoxes of smartphone use: Understanding the user experience in today's connected world A Faber, C Bee, M Girju, N Onel, AM Rossi, M Cozac, RJ Lutz, G Nardini, ... Journal of Consumer Affairs 56 (3), 1260-1283, 2022 | 4 | 2022 |
Who is trying to persuade me? Exploring consumer interpretations of endorsement based advertising C Bee, SA Jones, CM Bogash Marketing Theory and Applications 108, 2007 | 4 | 2007 |
Hope and fear in the experience of suspense R Madrigal, C Bee, J Chen Cognition and Emotion 36 (6), 1074-1092, 2022 | 3 | 2022 |
Introduction to special issue on sport marketing and sponsorship C Bee, V Dalakas Journal of Business Research 124, 695-697, 2021 | 3 | 2021 |