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Liye Ma
Liye Ma
Associate Professor of Marketing, Robert H. Smith School of Business, University of Maryland
Verified email at umd.edu
Title
Cited by
Cited by
Year
Machine learning and AI in marketing–Connecting computing power to human insights
L Ma, B Sun
International Journal of Research in Marketing 37 (3), 481-504, 2020
4192020
The squeaky wheel gets the grease—An empirical analysis of customer voice and firm intervention on Twitter
L Ma, B Sun, S Kekre
Marketing Science 34 (5), 627-645, 2015
2802015
Consumer click behavior at a search engine: The role of keyword popularity
K Jerath, L Ma, YH Park
Journal of Marketing Research 51 (4), 480-486, 2014
2402014
Crumbs of the cookie: User profiling in customer-base analysis and behavioral targeting
M Trusov, L Ma, Z Jamal
Marketing Science 35 (3), 405-426, 2016
1982016
A “position paradox” in sponsored search auctions
K Jerath, L Ma, YH Park, K Srinivasan
Marketing Science 30 (4), 612-627, 2011
1932011
Latent homophily or social influence? An empirical analysis of purchase within a social network
L Ma, R Krishnan, AL Montgomery
Management Science 61 (2), 454-473, 2015
1852015
Selling the premium in freemium
X Gu, PK Kannan, L Ma
Journal of Marketing 82 (6), 10-27, 2018
1222018
Platforms: a multiplicity of research opportunities
S Sriram, P Manchanda, ME Bravo, J Chu, L Ma, M Song, S Shriver, ...
Marketing Letters 26, 141-152, 2015
1142015
An empirical analysis of the impact of pre-release movie piracy on box office revenue
L Ma, AL Montgomery, PV Singh, MD Smith
Information Systems Research 25 (3), 590-603, 2014
1072014
Recomended for you: The impact of profit incentives on the relevance of online recommendations
K Hosanagar, R Krishnan, L Ma
ICIS 2008 Proceedings, 31, 2008
432008
The dual impact of movie piracy on box-office revenue: Cannibalization and promotion
L Ma, A Montgomery, MD Smith
Available at SSRN 2736946, 2016
332016
Charting the path to purchase using topic models
H Li, L Ma
Journal of Marketing Research 57 (6), 1019-1036, 2020
292020
Homophily or influence? An empirical analysis of purchase within a social network
L Ma, R Krishnan, A Montgomery
Working paper, Heinz School, Carnegie Mellon University, Pittsburgh, 2010
232010
How companies can get the most out of a freemium business model
X Gu, PK Kannan, L Ma
Harvard Business Review 20, 2019
102019
Only the interested learn: A model of proactive learning of product reviews
L Ma
Working paper, 2016
82016
A dynamic competitive analysis of content production and link formation of Internet content developers
L Ma, B Sun, K Srinivasan
Working Paper, Carnegie Mellon University, 2010
72010
Building the b [r] and: Understanding how social media drives consumer engagement and sales
YV Joshi, L Ma, WM Rand, L Raschid
Marketing Science Institute, Working Paper Series, Report, 2013
52013
Pre-release movie piracy and box office sales: Estimates and policy implications
L Ma, A Montgomery, P Singh, MD Smith
Unpublished working paper, 2011
52011
Homophily or influence?-analysis of purchase decisions in a social network context
L Ma, A Montgomery, R Krishnan
Workshop on Information System and Economics, 270-286, 2009
52009
How does competition affect exploration vs. exploitation? A tale of two recommendation algorithms
HH Cao, L Ma, ZE Ning, B Sun
Management Science, forthcoming, 2022
42022
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