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Gilles LAURENT
Gilles LAURENT
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Measuring consumer involvement profiles
G Laurent, JN Kapferer
Journal of marketing research 22 (1), 41-53, 1985
42991985
A benefit congruency framework of sales promotion effectiveness
P Chandon, B Wansink, G Laurent
Journal of marketing 64 (4), 65-81, 2000
26752000
Consumer rapport to luxury: Analyzing complex and ambivalent attitudes
B Dubois, G Laurent, S Czellar
HEC Research Papers Series, 2001
9152001
Consumer involvement profiles: a new and practical approach to consumer involvement
JN Kapferer, G Laurent
HAL Post-Print, 1985
7681985
Consumer segments based on attitudes toward luxury: Empirical evidence from twenty countries
B Dubois, S Czellar, G Laurent
Marketing letters 16, 115-128, 2005
7122005
Attitudes towards the concept of luxury: An exploratory analysis
G Laurent, B Dubois
NC, 273-278, 1994
5431994
Further evidence on the consumer involvement profile: five antecedents of involvement
JN Kapferer, G Laurent
Psychology & marketing 10 (4), 347-355, 1993
4991993
Repeat purchasing of new automobiles by older consumers: empirical evidence and interpretations
R Lambert-Pandraud, G Laurent, E Lapersonne
Journal of Marketing 69 (2), 97-113, 2005
4372005
CONSUMERS'INVOLVEMENT PROFILE: NEW EMPIRICAL RESULTS.
JN Kapferer, G Laurent
Advances in consumer research 12 (1), 1985
4341985
Why do older consumers buy older brands? The role of attachment and declining innovativeness
R Lambert-Pandraud, G Laurent
Journal of Marketing 74 (5), 104-121, 2010
4272010
Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countries
JN Kapferer, G Laurent
Journal of Business Research 69 (1), 332-340, 2016
3642016
The underlying structure of brand awareness scores
G Laurent, JN Kapferer, F Roussel
Marketing Science 14 (3_supplement), G170-G179, 1995
3041995
Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”
JL Chandon, G Laurent, P Valette-Florence
Journal of Business Research 69 (1), 299-303, 2016
2602016
The Functions of Luxury: A Situational Approach to Excursionism.
B Dubois, G Laurent
Advances in consumer research 23 (1), 1996
2451996
Consideration sets of size one: An empirical investigation of automobile purchases
E Lapersonne, G Laurent, JJ Le Goff
International Journal of research in Marketing 12 (1), 55-66, 1995
2191995
La sensibilité aux marques: un nouveau concept pour gérer les marques
JN Kapferer, G Laurent
Fondation Jours de France pour la recherche en publicité, 1983
2121983
Les profils d'implication
G Laurent, JN Kapferer
Recherche et Applications en Marketing (French Edition) 1 (1), 41-57, 1986
1941986
Decision making and brand choice by older consumers
C Cole, G Laurent, A Drolet, J Ebert, A Gutchess, R Lambert-Pandraud, ...
Marketing Letters 19, 355-365, 2008
1712008
Engineering hedonic attributes to generate perceptions of luxury: Consumer perception of an everyday sound
T Lageat, S Czellar, G Laurent
Marketing Letters 14, 97-109, 2003
1342003
Luxury possessions and practices: an empirical scale
B Dubois, G Laurent
ACR European Advances, 1995
1341995
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