Eitan Muller

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Coauteurs

Vijay MahajanJohn P. Harbin Centennial Chair in Business, McCombs School, The University of Texas at AustinAdresse e-mail validée de McCombs.UTexas.edu
Barak LibaiMarketing Professor, Reichman University (formally IDC), Herzliya , IsraelAdresse e-mail validée de idc.ac.il
Jacob GoldenbergInterdisciplinary Center Hertzelia, Visiting Professor Columbia UniversityAdresse e-mail validée de idc.ac.il
Renana PeresProfessor of Marketing, The Hebrew UniversityAdresse e-mail validée de huji.ac.il
Raphael AmitProfessor The Wharton school University of PennsylavniaAdresse e-mail validée de wharton.upenn.edu
Lawrence R. GlostenProfessor of Finance and Economics, Columbia Business SchoolAdresse e-mail validée de columbia.edu
Chaim FershtmanEconomics, Tel Aviv UniversityAdresse e-mail validée de post.tau.ac.il
Israel ZangTel Aviv UniversityAdresse e-mail validée de mta.ac.il
Mark SatterthwaiteProfessor of Strategy & Buehler Professor of Health Care Management, Northwestern UniversityAdresse e-mail validée de northwestern.edu
Gil AppelThe George Washington UniversityAdresse e-mail validée de gwu.edu
Sarit MoldovanDepartment of Management and Economics, The Open University of IsraelAdresse e-mail validée de openu.ac.il
Stefan StremerschErasmus School of Economics, Erasmus University Rotterdam, the Netherlands & IESE Business SchoolAdresse e-mail validée de ese.eur.nl
Ron ShacharProfessor of marketing and economics, Arison School of BusinessAdresse e-mail validée de idc.ac.il
Ehud KalaiNorthwestern UniversityAdresse e-mail validée de kellogg.northwestern.edu
Shlomo KalishProfessor Emeritus, Reichman University and Tel Aviv UniversityAdresse e-mail validée de post.idc.ac.il
rajendra srivastavaisbAdresse e-mail validée de isb.edu
Roger Kerinsouthern methodist universityAdresse e-mail validée de mail.cox.smu.edu
Naufel VilcassimLondon Business SchoolAdresse e-mail validée de london.edu
Amir HeimanProfessor of Marketing, The department of environmental economics and mamangmentAdresse e-mail validée de mail.huji.ac.il
Iain M. CockburnQuestrom School of Business, Boston UniversityAdresse e-mail validée de bu.edu

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Eitan Muller

Professor of Marketing, New York University and Reichman University (IDC)

Adresse e-mail validée de stern.nyu.edu - Page d'accueil

Marketing Diffusion of Innovations Social Networks


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
New product diffusion models in marketing: A review and directions for research V Mahajan, E Muller, FM Bass Journal of Marketing 54 (1), 1-26, 1990	3692	1990
Talk of the network: A complex systems look at the underlying process of word-of-mouth J Goldenberg, B Libai, E Muller Marketing Letters 12 (3), 211-223, 2001	2915	2001
Research joint ventures and R&D cartels MI Kamien, E Muller, I Zang American Economic Review 82 (5), 1293-1306, 1992	2070	1992
Innovation diffusion and new product growth models: A critical review and research directions R Peres, E Muller, V Mahajan International Journal of Research in Marketing 27 (2), 91-106, 2010	1355	2010
Challenges to theory development in entrepreneurship research R Amit, L Glosten, E Muller Journal of Management Studies 30 (5), 815-834, 1993	1040	1993
Entrepreneurial ability, venture investments, and risk sharing R Amit, L Glosten, E Muller Management Science 36 (10), 1233-1246, 1990	968*	1990
New-product diffusion models V Mahajan, E Muller, Y Wind International Series in Quantitative Marketing, Vol. 11, Springer, 2000	795*	2000
Determination of adopter categories by using innovation diffusion models V Mahajan, E Muller, RK Srivastava Journal of Marketing Research 27 (1), 37-50, 1990	753	1990
“Push” and “pull” entrepreneurship R Amit, E Muller Journal of Small Business & Entrepreneurship 12 (4), 64-80, 1995	670	1995
Innovation diffusion and new product growth models in marketing V Mahajan, E Muller Journal of Marketing 43 (4), 55-68, 1979	666	1979
Diffusion of new products: Empirical generalizations and managerial uses V Mahajan, E Muller, FM Bass Marketing Science 14 (3), G79-G88, 1995	638	1995
Introduction strategy for new products with positive and negative word-of-mouth V Mahajan, E Muller, RA Kerin Management Science 30 (12), 1389-1404, 1984	637	1984
Using complex systems analysis to advance marketing theory development: Modeling heterogeneity effects on new product growth through stochastic cellular automata J Goldenberg, B Libai, E Muller Academy of Marketing Science Review 9 (3), 1-18, 2001	614	2001
Opportunity costs and entrepreneurial activity R Amit, E Muller, I Cockburn Journal of Business Venturing 10 (2), 95-106, 1995	608	1995
Software piracy: Estimation of lost sales and the impact on software diffusion M Givon, V Mahajan, E Muller Journal of Marketing 59 (1), 29-37, 1995	562	1995
Models of new product diffusion through advertising and word-of-mouth JA Dodson Jr, E Muller Management science 24 (15), 1568-1578, 1978	514	1978
Timing, diffusion, and substitution of successive generations of technological innovations: The IBM mainframe case V Mahajan, E Muller Technological Forecasting and Social Change 51 (2), 109-132, 1996	492	1996
A nonuniform influence innovation diffusion model of new product acceptance CJ Easingwood, V Mahajan, E Muller Marketing Science 2 (3), 273-295, 1983	460	1983
Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion B Libai, E Muller, R Peres Journal of Marketing Research 50 (2), 161-176, 2013	414*	2013
Riding the saddle: How cross-market communications can create a major slump in sales J Goldenberg, B Libai, E Muller Journal of Marketing 66 (2), 1-16, 2002	364	2002

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