| Consumer choice of store brands across store formats: A panel data analysis under crisis periods J Kaswengi, MF Diallo Journal of Retailing and Consumer Services 23 (3), 70-76, 2015 | 57 | 2015 |
| How logistics service quality and product quality matter in the retailer–customer relationship of food drive-throughs: The role of perceived convenience J Kaswengi, C Lambey-Checchin International Journal of Physical Distribution & Logistics Management 50 (5 …, 2020 | 52 | 2020 |
| What drives store brand purchases during crisis periods? Evidence from panel data in four product categories M Diallo, J Kaswengi International Journal of Retail & Distribution Management 44 (3), 301-319, 2016 | 23 | 2016 |
| Advances in national brand and private label marketing FJ Martínez-López, JC Gázquez-Abad, R Sethuraman Springer, 2020 | 15 | 2020 |
| Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data J Kaswengi, MF Diallo, H Akrout, P Valette-Florence International journal of retail & distribution management 48 (4), 305-325, 2020 | 12 | 2020 |
| Les effets de l’image du magasin sur le capital marque: une étude à travers les circuits de magasin J Kaswengi 1 Revue management et avenir, 102-119, 2013 | 12 | 2013 |
| Store image dimensions and brand equity: the moderating role of demographic characteristics J Kaswengi Proceedings of the 13th edition of the International Marketing Trends …, 2014 | 6 | 2014 |
| Brand Equity Protection and New Geographic Dynamics Evidence from Franchising in Brazil, Recherche et Applications en Marketing M Fadairo, J Kaswengi, C Lanchimba, EJ Silva Bitti Recherche et Applications en Marketing., 2020 | 5* | 2020 |
| Business Marketing In France: Can The Case Be Made For "French Exceptionalism" Or Is It Just A Slight Variation? H Akrout, J Kaswengi, P Valette-Florence Journal of Business-to-Business Marketing 25 (3), 2018 | 4 | 2018 |
| Revenue management: fermeture d’allotements et coût d’opportunité dans le tourisme B to B J Kaswengi Revue management et avenir, 57-76, 2011 | 4 | 2011 |
| National brands and private labels in retailing JC Gázquez-Abad, FJ Martínez-López, I Esteban-Millat, ... First International Symposium NB&PL, Barcelona, 2014 | 3 | 2014 |
| Drivers of store brand choice over national brands in times of crisis: Effect of marketing variables and socio-demographics MF Diallo, J Kaswengi National Brands and Private Labels in Retailing: First International …, 2014 | 3 | 2014 |
| In Times of Crisis: Perspectives and Challenges of the 21st Century MF Diallo, J Kaswengi | 2 | 2018 |
| Influence du prix sur le choix des marques discount: quels effets de la situation macroéconomique ? MF Diallo, J Kaswengi, C Lambey-Checchin Revue Française de Gestion 43 (266), 111-125, 2017 | 2* | 2017 |
| Image et appropriation des labels: comment faire sens avec ces signes? F Abrioux, J Kaswengi, JB Welté Juris Art Etc. 41 (Décembre), 36-38, 2016 | 2 | 2016 |
| L’influence de l’image du magasin et des types de marque de distributeur sur le capital marque : le cas des produits alimentaires en France durant la période de crise J Kaswengi, A Ramaroson La Revue des Sciences de Gestion, 85-92, 2016 | 2 | 2016 |
| The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories M Fall-Diallo, J Kaswengi, JC Gázquez-Abad Advances in National Brand and Private Label Marketing: Second International …, 2015 | 2 | 2015 |
| Ethnocentrism Consumer Research: A Bibliometric Analysis Overview Over 1984–2021 S Tahali, H Yildiz, J Kaswengi Brand, Label, and Product Intelligence: Second International Conference …, 2022 | 1 | 2022 |
| Brand, Label, and Product Intelligence J Kaswengi, A Ingarao Springer International Publishing, 2022 | 1 | 2022 |
| Choosing organic and healthy food in times of economic uncertainty: evidence from panel data analysis in France H Akrout, J Kaswengi Journal of Agricultural & Food Industrial Organization 17 (1), 1-13, 2019 | 1 | 2019 |
Mbaye Fall DialloFull Professor /Professeur des Universités, University of LilleAdresse e-mail validée de univ-lille.fr
