| A stakeholder perspective for analyzing marketing relationships MJ Polonsky, DSW Schuppisser, S Beldona Journal of Market-Focused Management 5, 109-126, 2002 | 149 | 2002 |
| Stakeholder Management: Beziehungen zwischen Unternehmungen und nicht-marktlichen Stakeholder-Organisationen; Entwicklung und Einflussfaktoren SW Schuppisser Stefan Schuppisser, 2002 | 62* | 2002 |
| Can sports sponsorship affect consumers’ motivation for sports consumption? O Thomas, G Kucza, S Schuppisser Journal of Promotion Management 28 (7), 893-922, 2022 | 9 | 2022 |
| Re-examining relationship development M Polonsky, S Beldona, S Schuppisser Deakin University, 2003 | 7 | 2003 |
| Switzerland and its industry in international competition E Rühli, S Schuppisser The Columbia Journal of World Business 29 (4), 54-65, 1994 | 7 | 1994 |
| A framework to analyze the evolution of relationships between firms and non-market stakeholder organizations (NMSOs) SW Schuppisser Proceedings of the International Association for Business and Society 9 …, 1998 | 3 | 1998 |
| First insights on brand attitude towards a retailer’s individual private labels O Reimann, O Thomas, G Kucza, S Schuppisser Advances in National Brand and Private Label Marketing: Eighth International …, 2021 | 2 | 2021 |
| The diAx case (C): non-market challenges in the Swiss wireless telephony business S Schuppisser European Case Clearing House, 2001 | 2 | 2001 |
| How research on social movement organizations can improve stakeholder management practice SW Schuppisser Proceedings of the international association for business and society 10 …, 1999 | 2 | 1999 |
| Strategisches Management S Schuppisser, G Kucza Basiswissen BWL: ein praxisorientierter Leitfaden, 569-644, 2014 | 1 | 2014 |
| Nachrichten in Unternehmen B Stoll, S Schuppisser Schweizer Soldat 84 (7/8), 30-33, 2009 | 1 | 2009 |
| The diAx Case (B): deciding on the timing of entry into the liberalised fixed telephony market in Switzerland S Schuppisser European Case Clearing House, 2001 | 1 | 2001 |
| The diAx Case (A): taking advantage of the liberalisation in the Swiss telecommunications industry S Schuppisser European Case Clearing House, 2001 | 1 | 2001 |
| How sport sponsorships affect motivation for sport consumption: the role of perceived brand sincerity O Reimann, O Thomas, G Kucza, S Schuppisser 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020, 2020 | | 2020 |
| Trust in Motorcycle Brands–An Empirical Study on Brand Personality and Trust Building Measures on Motorcycle Websites R Seiler, S Schuppisser, S Koruna NCM Conference, Dubai, United Arab Emirates, 23 March 2018, 74, 2018 | | 2018 |
| Wertschöpfungsorientierte Strategiearbeit: ein Onelinetool für mittelständische Unternehmen G Kucza, S Schuppisser, S Loretan Zeitschrift Führung+ Organisation 87 (3), 180-184, 2018 | | 2018 |
| Product Reviews with a Social Context–An Experiment on Online Wine Reviews in Switzerland R Seiler, G Kucza, S Schuppisser NCM Conference, Dubai, United Arab Emirates, 23 March 2018, 35, 2018 | | 2018 |
| Inactivity Within Relationships S Beldona, S Schuppisser, MJ Polonsky Marketing, Technology and Customer Commitment in the New Economy …, 2014 | | 2014 |
| Strategieprozesse: Inhalte, Abläufe und Phasen K Pichel, S Schuppisser, G Kucza Strategie und Diversität: Moderationsmethoden, Erfahrungen, Workshopdesigns …, 2014 | | 2014 |
| Wie Unternehmen ihre Wertschöpfungspotenziale aktivieren können: Diagnosetool Wertschöpfungsnavigator, Teil 2/2 S Schuppisser, G Kucza, M Gaupp KMU Magazin 2012 (5), 100-104, 2012 | | 2012 |
