| Does doing good always lead to doing better? Consumer reactions to corporate social responsibility S Sen, CB Bhattacharya Journal of marketing Research 38 (2), 225-243, 2001 | 7726 | 2001 |
| Consumer–company identification: A framework for understanding consumers’ relationships with companies CB Bhattacharya, S Sen Journal of marketing 67 (2), 76-88, 2003 | 5477 | 2003 |
| Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives CB Bhattacharya, S Sen California Management Review 47 (1), 9 - 24, 2004 | 4126 | 2004 |
| Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication S Du, CB Bhattacharya, S Sen International journal of management reviews 12 (1), 8-19, 2010 | 3907 | 2010 |
| The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment S Sen, CB Bhattacharya, D Korschun Journal of the Academy of Marketing science 34 (2), 158-166, 2006 | 2522 | 2006 |
| Reaping relational rewards from corporate social responsibility: The role of competitive positioning S Du, CB Bhattacharya, S Sen International journal of research in marketing 24 (3), 224-241, 2007 | 2071 | 2007 |
| Using corporate social responsibility to win the war for talent CB Bhattacharya, S Sen, D Korschun MIT Sloan management review 49 (2), 2008 | 1669 | 2008 |
| Strengthening stakeholder–company relationships through mutually beneficial corporate social responsibility initiatives CB Bhattacharya, D Korschun, S Sen Journal of Business ethics 85, 257-272, 2009 | 1632 | 2009 |
| Why do consumers buy counterfeit luxury brands? K Wilcox, HM Kim, S Sen Journal of marketing research 46 (2), 247-259, 2009 | 1362 | 2009 |
| Drivers of consumer–brand identification N Stokburger-Sauer, S Ratneshwar, S Sen International journal of research in marketing 29 (4), 406-418, 2012 | 1196 | 2012 |
| Withholding consumption: A social dilemma perspective on consumer boycotts S Sen, Z Gürhan-Canli, V Morwitz Journal of Consumer research 28 (3), 399-417, 2001 | 870 | 2001 |
| Corporate social responsibility and competitive advantage: Overcoming the trust barrier S Du, CB Bhattacharya, S Sen Management Science 57 (9), 1528-1545, 2011 | 706 | 2011 |
| Detecting failures of backward induction: Monitoring information search in sequential bargaining EJ Johnson, C Camerer, S Sen, T Rymon Journal of economic theory 104 (1), 16-47, 2002 | 555 | 2002 |
| The roles of leadership styles in corporate social responsibility S Du, V Swaen, A Lindgreen, S Sen Journal of business ethics 114, 155-169, 2013 | 525 | 2013 |
| Corporate social responsibility: a corporate marketing perspective D Hildebrand, S Sen, CB Bhattacharya European journal of marketing 45 (9/10), 1353-1364, 2011 | 353 | 2011 |
| Leveraging corporate responsibility: The stakeholder route to maximizing business and social value CB Bhattacharya, S Sen, D Korschun Cambridge University Press, 2011 | 306 | 2011 |
| Cognition and framing in sequential bargaining for gains and losses CF Camerer, E Johnson, T Rymon, S Sen Frontiers of game theory 104, 27-47, 1993 | 281 | 1993 |
| Corporate social responsibility, multi-faceted job-products, and employee outcomes S Du, CB Bhattacharya, S Sen Journal of Business Ethics 131, 319-335, 2015 | 279 | 2015 |
| Window displays and consumer shopping decisions S Sen, LG Block, S Chandran Journal of Retailing and Consumer services 9 (5), 277-290, 2002 | 269 | 2002 |
| Indulgence or self-control: A dual process model of the effect of incidental pride on indulgent choice K Wilcox, T Kramer, S Sen Journal of Consumer Research 38 (1), 151-163, 2011 | 263 | 2011 |
