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Laurence Lecoeuvre
Laurence Lecoeuvre
International University of Monaco
Adresse e-mail validée de inseec.com - Page d'accueil
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Operationalizing governance categories of projects
R Müller, L Lecoeuvre
International Journal of Project Management 32 (8), 1346-1357, 2014
1472014
Co-creation of value and the project context: Towards application on the case of Hinkley Point C Nuclear Power Station
H Smyth, L Lecoeuvre, P Vaesken
International journal of project management 36 (1), 170-183, 2018
962018
From marketing to project management
L Lecoeuvre-Soudain, P Deshayes
Project Management Journal 37 (5), 103-112, 2006
502006
Differences in decision-making criteria towards the return on marketing investment: A project business perspective
H Smyth, L Lecoeuvre
International Journal of Project Management 33 (1), 29-40, 2015
492015
Using results-based monitoring and evaluation to deliver results on key infrastructure projects in China
Y Xue, JR Turner, L Lecoeuvre, F Anbari
Global Business Perspectives 1, 85-105, 2013
462013
Marketing by, for and of the project: project marketing by three types of organizations
J Rodney Turner, L Lecoeuvre
International Journal of Managing Projects in Business 10 (4), 841-855, 2017
322017
Marketing for the project: project marketing by the contractor
JR Turner, L Lecoeuvre, S Sankaran, M Er
International Journal of Managing Projects in Business 12 (1), 211-227, 2019
272019
Positioning of the stakeholders in the interaction project management-project marketing: A case of a coconstructed industrial project
LL Soudain, P Deshayes, H Tikkanen
Project Management Journal 40 (3), 34-46, 2009
252009
Customer experience in the B2B area: The impact of age-related impressions
L Lecoeuvre, R Turner, VG Kuppelwieser
Journal of Retailing and Consumer Services 58, 102216, 2021
212021
Ambidextrous strategy and execution in entrepreneurial project-oriented organizations: The case of Pagani supercars
P Di Muro, L Lecoeuvre, R Turner
International Journal of Project Management 39 (1), 45-58, 2021
142021
Créativité et PME: exemple de déploiement d’une méthode combinant groupe nominal et cartographie
L Lecœuvre, T Verstraete
IVe CIFPME (congrès international francophone de la PME), 13, 1998
141998
The performance of projects and Project Management. Sustainable Delivery in Project Intensive Companies
L Lecoeuvre
Project Manager (IL), 2017
112017
Project marketing implementation and its link with project management and project portfolio management
L Lecoeuvre, K Patel
Communications of the IBIMA 10, 50-63, 2009
102009
Marketing the project portfolio
R Turner
Portfolio Management, 81-104, 2023
62023
A review and classification of the uncertainties in projects: The way forward
A Anand, A Castello, L Lecoeuvre
Revue Française de Gestion Industrielle 35 (1), 57-79, 2021
52021
A Sustainable Approach for Project Management Performance JEAN-CHARLES HAINGLAISE AND LAURENCE LECOEUVRE
L Lecoeuvre
The Performance of Projects and Project Management, 172-190, 2016
32016
Les Projets Collaboratifs: Etudes de cas, Modèle dynamique et Facteurs clefs de succès
JC Hainglaise, L Lecoeuvre
Éditions universitaires européennes, 2018
22018
Integrating project marketing with project management
R Turner, K Patel, L Lecoeuvre
22012
Is Project Marketing Relevant to Practitioners?
L Lecoeuvre, JR Turner, K Patel
13th International Marketing Trends Conference, 23-25, 2014
12014
Interactions and congruencies between project marketing and project management: Dynamics of project marketing and project managementin a co-constructed industrial project
P Deshayes, L Lecoeuvre, H Tikkanen
7th International Congress Marketing Trends, Venice, Italy, 17-19 February, 2008, 2008
12008
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