| The effect of ownership structure on prices in geographically differentiated industries R Thomadsen RAND Journal of Economics, 908-929, 2005 | 302 | 2005 |
| Product positioning and competition: The role of location in the fast food industry R Thomadsen Marketing Science 26 (6), 792-804, 2007 | 201 | 2007 |
| Spatial models in marketing ET Bradlow, B Bronnenberg, GJ Russell, N Arora, DR Bell, SD Duvvuri, ... Marketing letters 16, 267-278, 2005 | 158 | 2005 |
| Memory and anticipation BD Bernheim, R Thomadsen The Economic Journal 115 (503), 271-304, 2005 | 109 | 2005 |
| Forecasting the spread of COVID-19 under different reopening strategies M Liu, R Thomadsen, S Yao Scientific reports 10 (1), 20367, 2020 | 96 | 2020 |
| Structural applications of the discrete choice model JP Dube, P Chintagunta, A Petrin, B Bronnenberg, R Goettler, ... Marketing Letters 13 (3), 207-220, 2002 | 86 | 2002 |
| Behavior-based pricing in vertically differentiated industries KE Rhee, R Thomadsen Management Science 63 (8), 2729-2740, 2017 | 78 | 2017 |
| An Empirical Analysis of Assortment Similarities Across US Supermarkets M Hwang, BJ Bronnenberg, R Thomadsen Marketing Science 29 (5), 858-879, 2010 | 78 | 2010 |
| Vertical Differentiation with Variety-seeking Consumers R Zeithammer, R Thomadsen | 65 | 2012 |
| Discrete choice models of firms’ strategic decisions M Draganska, S Misra, V Aguirregabiria, P Bajari, L Einav, P Ellickson, ... Marketing Letters 19 (3), 399-416, 2008 | 56* | 2008 |
| Costly collusion in differentiated industries R Thomadsen, KE Rhee Marketing Science 26 (5), 660-665, 2007 | 53 | 2007 |
| Seeking an Expanding Competitor: How Product Line Expansion Can Increase All Firms’ Profits R Thomadsen Journal of Marketing Research, 1-40, 2011 | 45* | 2011 |
| Competition and price discrimination in the market for mailing lists R Borzekowski, R Thomadsen, C Taragin QME 7, 147-179, 2009 | 44 | 2009 |
| How context affects choice R Thomadsen, RP Rooderkerk, O Amir, N Arora, B Bollinger, K Hansen, ... Customer Needs and Solutions 5, 3-14, 2018 | 40 | 2018 |
| The time to offer treatments for COVID-19 BT Ngo, P Marik, P Kory, L Shapiro, R Thomadsen, J Iglesias, S Ditmore, ... Expert opinion on investigational drugs 30 (5), 505-518, 2021 | 39 | 2021 |
| How point-of-sale marketing mix impacts national-brand purchase shares M Hwang, R Thomadsen Management Science 62 (2), 571-590, 2016 | 31 | 2016 |
| Can non-tiered customer loyalty programs be profitable? A Gopalakrishnan, Z Jiang, Y Nevskaya, R Thomadsen Marketing Science 40 (3), 508-526, 2021 | 28* | 2021 |
| Profit-increasing consumer exit A Pazgal, D Soberman, R Thomadsen Marketing Science 32 (6), 998-1008, 2013 | 28 | 2013 |
| Refocusing loyalty programs in the era of big data: a societal lens paradigm V Stourm, SA Neslin, ET Bradlow, E Breugelmans, SY Chun, P Gardete, ... Marketing Letters 31, 405-418, 2020 | 26 | 2020 |
| Profit-increasing asymmetric entry A Pazgal, D Soberman, R Thomadsen International Journal of Research in Marketing 33 (1), 107-122, 2016 | 25* | 2016 |
Minha HwangPrincipal Architect, MicrosoftVerified email at microsoft.com
