Improving the vitality and viability of the UK High Street by 2020: Identifying priorities and a framework for action C Parker, N Ntounis, S Millington, S Quin, FR Castillo-Villar Journal of Place Management and Development 10 (4), 310-348, 2017 | 96 | 2017 |
La paradiplomacia de la ciudad. Una estrategia de desarrollo urbano Z Zeraoui, FRC Villar Revista del CLAD Reforma y democracia, 225-242, 2016 | 84* | 2016 |
City branding and the theory of social representation FR Castillo-Villar Bitácora Urbano Territorial 28 (1), 33-38, 2018 | 68 | 2018 |
Urban icons and city branding development FR Castillo-Villar Journal of Place Management and Development 9 (3), 255-268, 2016 | 49 | 2016 |
Alcances y límites de la marca ciudad en la gestión de la imagen de la ciudad FR Castillo-Villar Revista venezolana de Gerencia 21 (73), 157-171, 2016 | 46 | 2016 |
Destination image restoration through local gastronomy: the rise of Baja Med cuisine in Tijuana FR Castillo-Villar International Journal of Culture, Tourism and Hospitality Research 14 (4 …, 2020 | 45 | 2020 |
Music subculture as a source of conspicuous consumption practices: a qualitative content analysis of “altered movement” songs and music videos FR Castillo-Villar, J Cavazos-Arroyo, N Kervyn Journal of consumer marketing 37 (4), 353-363, 2020 | 21 | 2020 |
Applying the multisensory sculpture technique to explore the role of brand usage on multisensory brand experiences FR Castillo-Villar, AJ Villasante-Arellano Journal of Retailing and Consumer Services 57, 102185, 2020 | 20 | 2020 |
Locals’ perspectives on the role of tourism in the preservation of a diaspora language: The case of Veneto in Mexico FR Castillo-Villar, G Merlo-Simoni Journal of Tourism and Cultural Change 20 (4), 516-529, 2022 | 18 | 2022 |
Social representations of “rounding up” as a cause-related marketing practice: A study of Mexican millennials FR Castillo-Villar, J Cavazos-Arroyo Sustainability 12 (13), 5278, 2020 | 11 | 2020 |
Mobile banking affordances and constraints by the elderly FR Castillo-Villar, RG Castillo-Villar Marketing Intelligence & Planning 41 (1), 124-137, 2023 | 10 | 2023 |
The promotion of graduate programs through clustering prospective students RM Cantón Croda, DE Gibaja Romero, FR Castillo-Villar International Journal of Interactive Multimedia and Artificial Intelligence …, 2019 | 9 | 2019 |
Prosumer capitalism in the sharing economy: a gender approach to service providers’ experiences in ridesharing platforms FR Castillo-Villar, RG Castillo-Villar, KK Castillo-Villar Frontiers in Sociology 8, 1274969, 2024 | 6 | 2024 |
Creating and teaching an online business case study using Twine NO Kervyn, RA Gómez Zúñiga, P Vangrunderbeeck, FR Castillo Villar, ... Revue internationale des technologies en pédagogie universitaire 17 (2), 61-66, 2020 | 6 | 2020 |
Marca de clúster: un enfoque de participación para el desarrollo del clúster F Rey Castillo-Villar Innovar 31 (81), 129-137, 2021 | 5 | 2021 |
Efectos de la autoidentificación feminista en la estrategia de femvertising en México A Martínez-Aguirre, J Cavazos-Arroyo, MV Carrillo-Durán, ... Cuadernos. info, 205-225, 2024 | 2 | 2024 |
Cluster Branding: A Participatory Approach to Cluster Development F Rey Castillo-Villar Innovar 31 (81), 129-137, 2021 | 2 | 2021 |
Representaciones sociales de las narcoseries entre la generación Y en el centro-occidente de México VG Valdivia Plaza, J Cavazos-Arroyo, FR Castillo Villar, ... Cultura y representaciones sociales 16 (32), 2022 | 1 | 2022 |
Enseigner une étude de cas en gestion avec Twine N Kervyn, RA Gómez Zúñiga, P Vangrunderbeeck, FR Castillo Villar, ... Revue internationale des technologies en pédagogie universitaire 17 (2), 61-66, 2020 | 1 | 2020 |
What to do when your brand gets kidnapped by Narcos: The case of Buchanan’s whisky N Kervyn, J Cavazos Arroyo, FR Castillo Villar, RA Gomez Zuñiga Emerald Emerging Markets Case Studies 9 (3), 1-18, 2019 | 1 | 2019 |