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Fernando Rey Castillo-Villar
Fernando Rey Castillo-Villar
Adresse e-mail validée de up.edu.mx
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Improving the vitality and viability of the UK High Street by 2020: Identifying priorities and a framework for action
C Parker, N Ntounis, S Millington, S Quin, FR Castillo-Villar
Journal of Place Management and Development 10 (4), 310-348, 2017
962017
La paradiplomacia de la ciudad. Una estrategia de desarrollo urbano
Z Zeraoui, FRC Villar
Revista del CLAD Reforma y democracia, 225-242, 2016
84*2016
City branding and the theory of social representation
FR Castillo-Villar
Bitácora Urbano Territorial 28 (1), 33-38, 2018
682018
Urban icons and city branding development
FR Castillo-Villar
Journal of Place Management and Development 9 (3), 255-268, 2016
492016
Alcances y límites de la marca ciudad en la gestión de la imagen de la ciudad
FR Castillo-Villar
Revista venezolana de Gerencia 21 (73), 157-171, 2016
462016
Destination image restoration through local gastronomy: the rise of Baja Med cuisine in Tijuana
FR Castillo-Villar
International Journal of Culture, Tourism and Hospitality Research 14 (4 …, 2020
452020
Music subculture as a source of conspicuous consumption practices: a qualitative content analysis of “altered movement” songs and music videos
FR Castillo-Villar, J Cavazos-Arroyo, N Kervyn
Journal of consumer marketing 37 (4), 353-363, 2020
212020
Applying the multisensory sculpture technique to explore the role of brand usage on multisensory brand experiences
FR Castillo-Villar, AJ Villasante-Arellano
Journal of Retailing and Consumer Services 57, 102185, 2020
202020
Locals’ perspectives on the role of tourism in the preservation of a diaspora language: The case of Veneto in Mexico
FR Castillo-Villar, G Merlo-Simoni
Journal of Tourism and Cultural Change 20 (4), 516-529, 2022
182022
Social representations of “rounding up” as a cause-related marketing practice: A study of Mexican millennials
FR Castillo-Villar, J Cavazos-Arroyo
Sustainability 12 (13), 5278, 2020
112020
Mobile banking affordances and constraints by the elderly
FR Castillo-Villar, RG Castillo-Villar
Marketing Intelligence & Planning 41 (1), 124-137, 2023
102023
The promotion of graduate programs through clustering prospective students
RM Cantón Croda, DE Gibaja Romero, FR Castillo-Villar
International Journal of Interactive Multimedia and Artificial Intelligence …, 2019
92019
Prosumer capitalism in the sharing economy: a gender approach to service providers’ experiences in ridesharing platforms
FR Castillo-Villar, RG Castillo-Villar, KK Castillo-Villar
Frontiers in Sociology 8, 1274969, 2024
62024
Creating and teaching an online business case study using Twine
NO Kervyn, RA Gómez Zúñiga, P Vangrunderbeeck, FR Castillo Villar, ...
Revue internationale des technologies en pédagogie universitaire 17 (2), 61-66, 2020
62020
Marca de clúster: un enfoque de participación para el desarrollo del clúster
F Rey Castillo-Villar
Innovar 31 (81), 129-137, 2021
52021
Efectos de la autoidentificación feminista en la estrategia de femvertising en México
A Martínez-Aguirre, J Cavazos-Arroyo, MV Carrillo-Durán, ...
Cuadernos. info, 205-225, 2024
22024
Cluster Branding: A Participatory Approach to Cluster Development
F Rey Castillo-Villar
Innovar 31 (81), 129-137, 2021
22021
Representaciones sociales de las narcoseries entre la generación Y en el centro-occidente de México
VG Valdivia Plaza, J Cavazos-Arroyo, FR Castillo Villar, ...
Cultura y representaciones sociales 16 (32), 2022
12022
Enseigner une étude de cas en gestion avec Twine
N Kervyn, RA Gómez Zúñiga, P Vangrunderbeeck, FR Castillo Villar, ...
Revue internationale des technologies en pédagogie universitaire 17 (2), 61-66, 2020
12020
What to do when your brand gets kidnapped by Narcos: The case of Buchanan’s whisky
N Kervyn, J Cavazos Arroyo, FR Castillo Villar, RA Gomez Zuñiga
Emerald Emerging Markets Case Studies 9 (3), 1-18, 2019
12019
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