Suivre
Fernando Pinto Santos
Fernando Pinto Santos
IPAM
Adresse e-mail validée de universidadeeuropeia.pt
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Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands
FP Santos, M Burghausen, JMT Balmer
Journal of Brand Management 23, 67-88, 2016
812016
Two sides of a coin: Connecting corporate brand heritage to consumers’ corporate image heritage
A Rindell, FP Santos, AP De Lima
Journal of Brand Management 22, 467-484, 2015
782015
What makes a corporate heritage brand authentic for consumers? A semiotic approach
A Rindell, FP Santos
Journal of Brand Management, 2021
302021
The semiotic conception of brand and the traditional marketing view
FP Santos
Irish Journal of Management 32 (1), 95, 2012
222012
The tourist experience-A semiotic approach
FP Santos, AP Marques
INTERNATIONAL CONFERENCE ON TOURISM & MANAGEMENT STUDIES – ALGARVE 2011 2 …, 2012
72012
Brands as semiotic molecular entities
F Pinto Santos
Social Semiotics 23 (4), 507-516, 2013
62013
The importance of the consumption of semiotic signs for the competitiveness of the tourist destinations
FP Santos, AP Marques
EUROPEAN JOURNAL OF TOURISM HOSPITALITY AND RECREATION 2 (2), 105-113, 2011
52011
Showing Legitimacy: The Strategic Employment of Visuals in the Legitimation of New Organizations
FP Santos
Journal of Management Inquiry, 2021
42021
Websites and the Discursive Legitimation of New Ventures: Embracing Conformity and Distinctiveness
FP Santos
Materiality in Institutions: Spaces, Embodiment and Technology in Management …, 2019
42019
Trabalho Final de Mestrado: Antes, Durante e Depois
FP Santos, M Nogueira
Almedina, 2023
32023
Brands, materiality, and organizational ordering
TM Karjalainen, FP .Santos
30th European Group For Organizational Studies (EGOS) Colloquium, 2014
32014
Changing an organization’s legitimation story: navigating between the materiality of the past and the strategy for the future
FP Santos
Culture and Organization, 2022
22022
Does Your Business TikTok? Genuineness, Proximity to Customers and International Expansion with Short Video Marketing
E Jennings, FP Santos, AP Marques
International Conference on Marketing and Technologies, 283-291, 2022
12022
Creativity in Marketing education: hail to students as observers, visitors and experimenters
J Azinheira, FP Santos, S Gomes
16th annual International Technology, Education and Development Conference …, 2022
12022
The role of design in the repositioning of a corporate brand
F Santos, A Benker, M Lehtonen
11th European Academy of Design Conference, 22-24, 2016
12016
Materiality, design and brand management
FP Santos, M Morillo
Proceedings of the 19th DMI: Academic Design Management Conference: Design …, 2014
12014
Corporate design heritage and the material manifestations of heritage
M Burghausen, FP Santos
12014
Branding Back to Basics
FP Santos, R Mena
Actual, 2022
2022
Bringing the Community to the School and placing the School in the Community: new practices and challenges in the teaching of graduate students
FP Santos, P Arriscado, C Neves, P Campos, P Aguiar, S Gomes
16th annual International Technology, Education and Development Conference …, 2022
2022
Brands at the nexus of organizations and markets: how organizational structures and technology shape marketing practice
M Magalhães, FP Santos
ICMarkTech'21 - The 2021 International Conference on Marketing and Technologies, 2021
2021
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