Consumer values, motivation and purchase intention for luxury goods S Nwankwo, N Hamelin, M Khaled
Journal of retailing and consumer services 21 (5), 735-744, 2014
336 2014 Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention A Vahdat, A Alizadeh, S Quach, N Hamelin
Australasian Marketing Journal 29 (2), 187-197, 2021
306 2021 Emotion and advertising effectiveness: A novel facial expression analysis approach N Hamelin, O El Moujahid, P Thaichon
Journal of Retailing and Consumer Services 36, 103-111, 2017
186 2017 ‘Faking brands’: consumer responses to counterfeiting N Hamelin, S Nwankwo, R El Hadouchi
Journal of Consumer Behaviour 12 (3), 159-170, 2013
96 2013 Energy backtransfer and infrared photoresponse in erbium-doped silicon diodes N Hamelin, PG Kik, JF Suyver, K Kikoin, A Polman, A Schönecker, ...
Journal of Applied Physics 88 (9), 5381-5387, 2000
88 2000 Consumer ethnocentrism and country-of-origin effects in the Moroccan market N Hamelin, M Ellouzi, A Canterbury
Journal of Global Marketing 24 (3), 228-244, 2011
84 2011 Entrepreneurship Driven By Opportunity and Necessity: Effects of Educations, Gender and Occupation in MENA. N Nasiri, N Hamelin
Asian Journal of Business Research 8 (2), 2018
72 2018 Storytelling, the scale of persuasion and retention: A neuromarketing approach N Hamelin, P Thaichon, C Abraham, N Driver, J Lipscombe, J Pillai
Journal of Retailing and Consumer Services 55, 102099, 2020
62 2020 Does religiosity impact Moroccan Muslim women’s clothing choice? C Bachleda, N Hamelin, O Benachour
Journal of Islamic Marketing 5 (2), 210-226, 2014
58 2014 Helium-ion implanted waveguides in zircon L Babsail, N Hamelin, PD Townsend
Nuclear Instruments and Methods in Physics Research Section B: Beam …, 1991
36 1991 Consumer motives and impact of western media on the Moroccan luxury buyer N Hamelin, P Thaichon
Journal of Retailing and Consumer Services 32, 164-170, 2016
27 2016 Colour cosmetics consumption among Moroccan women: Examining the nexus of attitudes, religion and the media N Hamelin, A Mokannef, A Gbadamosi
International journal of consumer studies 42 (6), 755-767, 2018
19 2018 Forecasting advertisement effectiveness: Neuroscience and data envelopment analysis N Hamelin, S Al-Shihabi, S Quach, P Thaichon
Australasian Marketing Journal 30 (4), 313-330, 2022
15 2022 Trigger Factors of Terrorism Social Marketing Analysis as a Tool for Security Studies – a Moroccan Case study N Hamelin, H Aznay, C Monette, J Kalpakian
The International Journal of Euro-Mediterranean Studies 24 (3), 223-250, 2011
13 2011 Second harmonic generation in ion implanted lithium niobate planar waveguides N Hamelin, G Lifante, PJ Chandler, PD Townsend, S Pityana, ...
Journal of Modern Optics 41 (7), 1339-1348, 1994
13 1994 Infrared detector device of semiconductor material and manufacturing process thereof A Polman, N Hamelin, P Kik, S Coffa, F Frisina, M Saggio
US Patent 6,433,399, 2002
11 2002 Determining churn drivers in Moroccan telecom sector N Hamelin, A Nassali, T Harcar
Research Yearbook 16 (2), 573, 2009
10 2009 The role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran SRAS Hosseini, N Hamelin
African Journal of Marketing Management 13 (1), 1-11, 2021
9 2021 Negative marketing in political campaigns and its effect on the voting decision of the Indian Millennial N Hamelin, K Mandrekar, T Harcar
Eurasian Journal of Business and Economics 12 (23), 1-15, 2019
9 2019 Ethical consumerism: A view from the food industry in Morocco N Hamelin, T Harcar, Y Benhari
Journal of Food Products Marketing 19 (5), 343-362, 2013
9 2013