Sachin Gupta

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Citations	5928	2214
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Coauteurs

David BesankoProfessor of Strategy, Kellogg School of Management, Northwestern UniversityAdresse e-mail validée de kellogg.northwestern.edu
Thulasiraj RavillaLAICO - Aravind Eye Care SystemAdresse e-mail validée de aravind.org
Harald J. van HeerdeUniversity of New South WalesAdresse e-mail validée de unsw.edu.au
Jean-Pierre DubeUniversity of Chicago Booth School of BusinessAdresse e-mail validée de chicagobooth.edu
Sungho ParkKorbit Chaired Professor of Marketing, SNU Business School, Seoul National UniversityAdresse e-mail validée de snu.ac.kr
Qiang LiuAssociate Professor of Management, Purdue UniversityAdresse e-mail validée de purdue.edu
Matthew J. SchneiderDrexel UniversityAdresse e-mail validée de drexel.edu
Pradeep ChintaguntaUniversity of Chicago, Booth School of BusinessAdresse e-mail validée de chicagobooth.edu
Ravi AnupindiUniversity of MichiganAdresse e-mail validée de umich.edu
Edward W. Mclaughlinprofessor of marketing and retailing, Cornell UniversityAdresse e-mail validée de cornell.edu
Markus ChristenProfessor of Marketing, University of LausanneAdresse e-mail validée de unil.ch
Karsten HansenUniversity of CaliforniaAdresse e-mail validée de ucsd.edu
Vishal SinghStern School of Business, NYUAdresse e-mail validée de stern.nyu.edu
Thomas SteenburghOwen Graduate School of ManagementAdresse e-mail validée de darden.virginia.edu
Sriram VenkataramanProfessor of Marketing, Edward M. O’Herron Scholar, Kenan-Flagler Business School, UNC Chapel HillAdresse e-mail validée de kenan-flagler.unc.edu
Yu YuBNY MellonAdresse e-mail validée de cornell.edu

Suivre

Sachin Gupta

Henrietta Louis Johnson Professor of Management and Professor of Marketing, Cornell University

Adresse e-mail validée de cornell.edu - Page d'accueil

Marketing Health Care Nonprofits Econometrics Market Research


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
Handling endogenous regressors by joint estimation using copulas S Park, S Gupta Marketing Science 31 (4), 567-586, 2012	705	2012
On using demographic variables to determine segment membership in logit mixture models S Gupta, PK Chintagunta Journal of Marketing Research 31 (1), 128-136, 1994	560	1994
Logit demand estimation under competitive pricing behavior: An equilibrium framework D Besanko, S Gupta, D Jain Management Science 44 (11-part-1), 1533-1547, 1998	424	1998
Guest satisfaction and restaurant performance S Gupta, E McLaughlin, M Gomez Cornell Hotel and Restaurant Administration Quarterly 48 (3), 284-298, 2007	388	2007
Estimation of consumer demand with stock-out based substitution: An application to vending machine products R Anupindi, M Dada, S Gupta Marketing Science 17 (4), 406-423, 1998	383	1998
Modeling the evolution of markets with indirect network externalities: An application to digital television S Gupta, DC Jain, MS Sawhney Marketing Science 18 (3), 396-416, 1999	369	1999
Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is HJ Van Heerde, S Gupta, DR Wittink Journal of Marketing Research 40 (4), 481-491, 2003	339	2003
Own-brand and cross-brand retail pass-through D Besanko, JP Dubé, S Gupta Marketing Science 24 (1), 123-137, 2005	293	2005
Competitive price discrimination strategies in a vertical channel using aggregate retail data D Besanko, JP Dubé, S Gupta Management Science 49 (9), 1121-1138, 2003	244	2003
Using market-level data to understand promotion effects in a nonlinear model M Christen, S Gupta, JC Porter, R Staelin, DR Wittink Journal of Marketing Research 34 (3), 322-334, 1997	230	1997
Models of multi-category choice behavior PB Seetharaman, S Chib, A Ainslie, P Boatwright, T Chan, S Gupta, ... Marketing letters 16, 239-254, 2005	189	2005
Do Household Scanner Panels Provide Representative Inferences from Brand Choices? A Comparison with Store Data S Gupta, PK Chintagunta, DR Wittink, A Kaul Journal of Marketing Research 33, 383-98, 1998	182*	1998
Modeling preferences for common attributes in multicategory brand choice VP Singh, KT Hansen, S Gupta Journal of Marketing Research 42 (2), 195-209, 2005	143	2005
Forecasting Sales of New and Existing Products Using Consumer Reviews: A Random Projections Approach M Schneider, S Gupta International Journal of Forecasting, 2015	136	2015
Simulated maximum likelihood estimator for the random coefficient logit model using aggregate data S Park, S Gupta Journal of Marketing Research 46 (4), 531-542, 2009	94	2009
The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications Q Liu, S Gupta International Journal of research in Marketing 28 (3), 205-217, 2011	89	2011
An empirical analysis of consumer durable replacement intentions BL Bayus, S Gupta International Journal of Research in Marketing 9 (3), 257-267, 1992	83	1992
Protecting customer privacy when marketing with second-party data MJ Schneider, S Jagpal, S Gupta, S Li, Y Yu International Journal of Research in Marketing 34 (3), 593-603, 2017	71	2017
Analysis of variance A Tybout, B Sternthal, G Keppel, J Verducci, J Meyers-Levy, J Barnes, ... Journal of Consumer Psychology 10 (1-2), 5-35, 2001	71	2001
Bayesian Synthetic Control Methods S Kim, C Lee, S Gupta Journal of Marketing Research, doi.org/10.1177/0022243720936230, 2020	69	2020

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