Carlos DIAZ RUIZ
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Assembling market representations
CA Diaz Ruiz
Marketing Theory 13 (3), 245-261, 2013
472013
Market representations in industrial marketing: Could representations influence strategy?
CA Diaz Ruiz, C Kowalkowski
Industrial Marketing Management 43 (6), 1026 -1034, 2014
302014
Theories of markets: Insights from marketing and the sociology of markets
CA Diaz Ruiz
The Marketing Review 12 (1), 61-77, 2012
302012
Actionable marketing knowledge: A close reading of representation, knowledge and action in market research
C Diaz Ruiz, M Holmlund
Industrial Marketing Management 66, 172-180, 2017
292017
Moments of luxury: Hedonic escapism as a luxury experience
J Holmqvist, C Diaz Ruiz, L Peñaloza
Journal of Business Research, 2020
242020
Service Ecosystems, Markets, and Business Networks–what is the difference? A horizontal literature review
J Holmqvist, C Diaz Ruiz
The TQM Journal 29 (6), 800-810, 2017
162017
Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes
C Diaz Ruiz, L Penaloza, J Holmqvist
European Journal of Marketing 54 (5), 999-1024, 2020
42020
Market Representations in Action: Foundations for the Performativity of Representations in Marketing
CA Diaz Ruiz
Hanken School of Economics, 2014
42014
Feral segmentation: How cultural intermediaries perform market segmentation in the wild
CA Diaz Ruiz, H Kjellberg
Marketing Theory 20 (4), 429-457, 2020
32020
Market-scanning and Market-shaping: Why are firms blindsided by market-shaping acts?
C Diaz Ruiz, JJ Baker, K Mason, K Tierney
Journal of Business and Industrial Marketing, 2020
32020
Value and price
D Bajde, C Diaz Ruiz
Marketing Management A Cultural Perspective, 2020
22020
Market bifurcations in board sports: How consumers shape markets through boundary work
C Diaz Ruiz, M Makkar
Journal of Business Research 122 (January), 38-50, 2021
12021
The strategic role of corporate online references: building social capital through signaling in business networks
Z Tóth, P Naudé, SC Henneberg, C Diaz Ruiz
Journal of Business & Industrial Marketing, 2020
2020
‘The earth is flat, believe me:’the anatomy of consumption myths and alternative facts.
C Diaz Ruiz
Consumer Culture Theory Conference 2019, 2019
2019
How do cultural intermediaries perform market segmentation? The case of the lumbersexuals
C Diaz Ruiz
Consumer Culture Theory Conference 2019; Montreal, Quebec, Canada, 2019
2019
Bifurcations: Conceptualising adjacent markets through boundary objects
C Diaz Ruiz, M Makkar
21st ANZMAC conference, 412, 2019
2019
Reinventing the case method through collaborative casing
C Diaz Ruiz, K Mason, L Araujo, P Mora
ANZMAC 2018 (Australia & New Zealand Marketing Academy), 2018
2018
The business models of tribal marketing
C Diaz Ruiz, L Dessart
ANZMAC 2018 (Australia & New Zealand Marketing Academy), 2018
2018
Constraints for Business Model Innovation: How market stability and transformation is achieved in the Bordeaux wine market?
C Diaz Ruiz, K Mason, L Araujo, P Mora
33rd IMP-conference, 2017
2017
Integrating case-study research into business marketing education: illustration from the Bordeaux wine market
C Diaz Ruiz, K Mason, L Araujo, P Mora
33rd IMP-conference, 2017
2017
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