Suivre
Paweł Krasa
Paweł Krasa
Katolicki Uniwersytet Lubelski / Catholic University of Lublin
Adresse e-mail validée de kul.pl
Titre
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Année
Masstige as a mediator of the relationship between a typical user's image and brand preference
M Kolańska‐Stronka, P Krasa
International Journal of Consumer Studies 48 (1), e12920, 2024
102024
The three-component dimension-based model of self-brand user image congruence
O Gorbaniuk, M Wilczewski, M Kolańska, P Krasa
Journal of Strategic Marketing, 1-35, 2021
72021
Personality traits, internet addiction, and phubbing among teens: a mediation analysis
Ł Nikel, M Kolańska-Stronka, P Krasa
Behaviour & Information Technology, 1-14, 2024
12024
Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle
M Kolańska-Stronka, M Farnicka, P Mamcarz, P Krasa, A Poręba-Chabros
Journal of Current Issues & Research in Advertising 44 (4), 429-452, 2023
2023
The impact of self-esteem on the perceived brand added value to self-image
P Krasa, O Gorbaniuk, M Kolańska-Stronka, K Czarnecka, K Czyż, ...
Polish Psychological Bulletin, 99-115-99-115, 2023
2023
Fundamental and applied researches
O Gorbaniuka, M Wilczewskib, P Krasac
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