Masstige as a mediator of the relationship between a typical user's image and brand preference M Kolańska‐Stronka, P Krasa International Journal of Consumer Studies 48 (1), e12920, 2024 | 10 | 2024 |
The three-component dimension-based model of self-brand user image congruence O Gorbaniuk, M Wilczewski, M Kolańska, P Krasa Journal of Strategic Marketing, 1-35, 2021 | 7 | 2021 |
Personality traits, internet addiction, and phubbing among teens: a mediation analysis Ł Nikel, M Kolańska-Stronka, P Krasa Behaviour & Information Technology, 1-14, 2024 | 1 | 2024 |
Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle M Kolańska-Stronka, M Farnicka, P Mamcarz, P Krasa, A Poręba-Chabros Journal of Current Issues & Research in Advertising 44 (4), 429-452, 2023 | | 2023 |
The impact of self-esteem on the perceived brand added value to self-image P Krasa, O Gorbaniuk, M Kolańska-Stronka, K Czarnecka, K Czyż, ... Polish Psychological Bulletin, 99-115-99-115, 2023 | | 2023 |
Fundamental and applied researches O Gorbaniuka, M Wilczewskib, P Krasac | | |