| Luxury brand management: A world of privilege M Chevalier, G Mazzalovo John Wiley & Sons, 2008 | 857 | 2008 |
| Pro logo: brands as a factor of progress M Chevalier, G Mazzalovo Springer, 2003 | 179 | 2003 |
| Management et Marketing du luxe-4e éd. M Chevalier, G Mazzalovo Dunod, 2021 | 130 | 2021 |
| Reviving sleeping beauty brands by rearticulating brand heritage D Dion, G Mazzalovo Journal of Business Research 69 (12), 5894-5900, 2016 | 111 | 2016 |
| Pró Logo: marcas como fator de progresso M Chevalier, G MAzzALOVO Panda Books, 2007 | 75 | 2007 |
| Luxury brand management: a world of privilege. Hoboken M Chevalier, G Mazzalovo NJ: Wiley, 2008 | 47 | 2008 |
| Brand aesthetics G Mazzalovo Springer, 2012 | 39 | 2012 |
| Pro logo: por qué las marcas son buenas para usted G Mazzalovo Grupo Editorial Norma, 2005 | 29 | 2005 |
| Luxury brand management: una visione completa sull'identità e la gestione del settore del lusso M Chevalier, G Mazzalovo, M Boselli (No Title), 2008 | 22 | 2008 |
| Luxury brand management in digital and sustainable times M Chevalier, G Mazzalovo John Wiley & Sons, 2021 | 16 | 2021 |
| Luxury Brand Management: A World of Privilege G Mazzalovo, M Chevalier Wiley, 2013 | 15 | 2013 |
| Estetica di marca. Il nuovo confine competitivo del brand management: Il nuovo confine competitivo del brand management G Mazzalovo FrancoAngeli, 2011 | 15 | 2011 |
| Pro logo: plaidoyer pour les marques M Chevalier, G Mazzalovo Ed. d'Organisation, 2003 | 13 | 2003 |
| The long march of the Chinese luxury industry towards globalization: Questioning the relevance of the “China time-honored brand” label P Forêt, G Mazzalovo Luxury 1 (1), 133-153, 2014 | 11 | 2014 |
| What is a brand? M Chevalier, G Mazzalovo, M Chevalier, G Mazzalovo Pro Logo: Brands as a factor of progress, 11-40, 2004 | 11 | 2004 |
| Gestion expressive des marques dans un contexte de baroquisation G Mazzalovo, D Darpy Décisions marketing, 83-96, 2014 | 10 | 2014 |
| Exemples d’applications de la sémiotique de Jean-Marie Floch à la gestion des marques G Mazzalovo CERIANI, G. et MARRONE, G.(éds.) Bricolage e significazione. Jean-Marie …, 2007 | 7 | 2007 |
| Brand Aesthetics: A New Brand Management Approach.“ G Mazzalovo Thought Leaders in Brand Management, 1-22, 2010 | 6 | 2010 |
| Pro logo: le marche come fattori di progresso G Mazzalovo, M Chevalier FrancoAngeli, 2003 | 5 | 2003 |
| Luxury Brand Management: Una visione completa sulla natura e la gestione del settore del lusso, ai tempi del digitale e della sostenibilità M Chevalier, G Mazzalovo FrancoAngeli, 2021 | 3 | 2021 |
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